Rchr
J-GLOBAL ID:200901014354014903   Update date: Sep. 27, 2022

Hirose Morikazu

ヒロセ モリカズ | Hirose Morikazu
Affiliation and department:
Research field  (3): Commerce ,  Commerce ,  Commerce
Research keywords  (7): corporate reputation ,  corporate communication ,  mobile marketing ,  mobile advertising ,  経験価値 ,  コミュニケーション ,  広告
Research theme for competitive and other funds  (1):
  • モバイルマーケティング
Papers (63):
  • Keiya Tabe, Morikazu Hirose. How utilitarian and hedonic benefits generate coupon usage: Multi-group comparison with consumer activism. Global Marketing Conference at Singapore Conference Proceedings. 2014
  • Kimiyoshi Nakamura, Kei Mineo, Keiya Tabe, Morikazu Hirose. The effectiveness of adopting co-creators in advertising strategy. ICORIA 2014 Conference Proceedings. 2014
  • Morikazu Hirose, Takahiro Enjoji. The impact of consumer knowledge on attitude and word-of-mouth. ICORIA 2014 Conference Proceedings. 2014
  • Keiya Tabe, Kei Mineo, Ying Xu, Morikazu Hirose. How do green claims improve CSR and advertising perceptions?. ICORIA 2014 Conference Proceedings. 2014
  • HIROSE Morikazu. How a corporate reputation impacts on investment behavior: The case of B to B corporate advertising. 2013
more...
MISC (11):
more...
Books (21):
  • Branding Asian Cities: Strategy and Practice 2010
    Communication University of China 2012
  • Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) (Volume 2)
    2011
  • 2011 基礎から学べる広告の総合講座
    日経広告研究所 2010
  • Advertising Research: Message, Medium and Context
    2009
  • 2009基礎から学べる広告の総合講座
    日経広告研究所 2009
more...
Committee career (3):
  • - 現在 Journal of Global Scholars of Marketing Science E
  • - 現在 Journal of Global Fashon Marketing Editorial Review Board
  • - 現在 日本広告学会 理事、常任理事
Awards (2):
  • 2006/10 - AMERICAN ACADEMY OF ADVERTISING Research Fellowship Consumer Response to Mobile Marketing Communications: Effects of Promotion Strategy, User Mode, and Perceived Benefits
  • 2000/01 - 日本フードサービス学会 奨励賞 ブランド構築における広告とセールス・プロモーション
Association Membership(s) (7):
JAPAN SOCIETY FOR CORPORATE COMMUNICATION STUDIES ,  EUROPEAN ADVERTISING ACADEMY ,  AMERICAN ACADEMY OF ADVERTISING ,  JAPAN SOCIETY OF FOODSERVICE STUDIES ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES ,  JAPAN SOCIETY OF MARKETING AND DISTRIBUTION ,  JAPAN ACADEMY OF ADVERTISING
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