Okano Masao

オカノマサオ | Okano Masao

Affiliation and department：
Job title： Professor
Other affiliations (1)：

Bunkyo University Graduate School of Information and Communication, Graduate School of Information and Communication

Homepage URL (1)： http://open.shonan.bunkyo.ac.jp/~okano

Research field (2)： Linguistics , Cognitive sciences

Research keywords (5)：言語心理学 , コミュニケーション論 , 記号論 , 言語学 , Psycholinguistics

Research theme for competitive and other funds (8)：

2022 - 2025 視覚伝達力のあるヘルスラベルの表示形式:アイトラッキングによる実験的研究
2018 - 2022 Attentional and emotional responses to advertising based on consumer characteristics: An analysis using two biometric measures
2013 - 2016 Evaluation of advertisement websites based on consumer's visual search behavior
2011 - 2013 Influence of the informative value of advertising on consumers' attention and attitude
2008 - 2010 広告表現が広告に対する態度に及ぼす影響

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Papers (52)：

An Eye-tracking Analysis of Responses to Self-administered Questionnaires (1): Research Trends and Positioning of this Study. 2023. 27. 1-35
Executional elements, that, attract consumer attention in food, packaging, An eye-tracking analysis. Executional elements that attract consumer attention in food packaging: An eye-tracking analysis. 2022. 8. 1
Attention to a celebrity's face in a commercial: An eye-tracking experiment. 2022. 26. 1-7
Executional elements of a TV commercial that attract the attention of consumers with rational purchasing attitudes: an eye-tracking analysis. 2021
The Effect of Teaser Advertisement on Consumer Attention to the Product. 2021. 22

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Books (14)：

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Lectures and oral presentations (13)：

An Empirical Analysis of the Framing Effect on Sales Incentives: A Comparison of the Expressions of Free Bonus and Discount
(ICPS2023 2023)
小笠原母島産カカオによるチョコレートのイメージ:消費者特性による相違
(島嶼コミュニティ学会第12回研究大会 2022)
Influence of Consumer Purchasing Attitude on the Attention to Faces of TV Commercial Characters
(ICP2020+ 2021)
Consumer attention on the mystery element in teaser advertisement
(Eurosense2020 2020)
視聴者特性によるテレビCMへの情動反応- GSR(皮膚電気反応)を用いて -
(2019)

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Education (2)：

Work history (7)：

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Association Membership(s) (6)：

日本島嶼学会 , 日本行動計量学会 , 情報コミュニケーション学会 , 日本広告学会 , 日本出版学会 , 計量国語学会

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