Matsuoka Hirotaka

マツオカヒロタカ | Matsuoka Hirotaka

Affiliation and department：
Job title： Professor

Research field (1)： Sports science

Research keywords (1)： sport management, sport marketing, sport consumer behavior

Research theme for competitive and other funds (7)：

2021 - 2024 Examining the impact of holding sporting events on citizens' sport participation
2018 - 2022 Examination of the social impact of the Olympic and Paralympic Games on the host city
2015 - 2019 The impact of sporting events on the community
2018 - 2019 Fans’ responses to the internationalization of team sports brands: the case of the German football league Bundesliga in Japan
2012 - 2015 Assessing the social value of spectator sports

Show all

Papers (61)：

Yuanyuan Cao, Hirotaka Matsuoka. Consumer engagement on social media in the sport context: a scoping review. Leisure Studies. 2024. 1-28
Xu, Z., Cao, Y., Matsuoka, H. The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage. Asia Pacific Journal of Marketing and Logistics. 2024
Kinoshita, K., Usami, S., Matsuoka, H. Perceived event impacts of the Tokyo 2020 Olympic Games on residents’ eudaimonic well-being: a longitudinal study of within-person changes and relationships. Sport Management Review. 2024
Taeahn Kang, Rei Yamashita, Hirotaka Matsuoka. Perceived risk-based sport spectator segmentation during the pandemic situation. Asia Pacific Journal of Marketing and Logistics. 2024
Ribeiro, T., Calapez, A., Almeida, V., Matsuoka, H. Understanding the Role of Sport Values on Social Capital and Word-of-Mouth on the Internet: A Case Study of Esports Games. Simulation and Gaming. 2023. 54. 6

ｍore...

MISC (41)：

スポーツツーリズムの考え方と地域活性化への期待-特集スポーツツーリズムと地域活性化. 2022. 44. 3. 12-14
新しい時代を切り拓くスポーツ経営人材-日本スポーツマネジメント学会第13回大会 ; ルネサンスの扉. 2022. 14. 1. 106-115
松岡宏高. マネジメント学からの期待 (特集 2020横浜スポーツ学術会議). 体育の科学. 2020. 70. 8. 560-564
Suggestion for outdoor education research : from the viewpoint of sports management. Japan Outdoor Education Journal. 2020. 23. 2. 27-35
松岡宏高. 統括力と経営力 (特集スポーツにみる"力"の多様性). 体育の科学. 2019. 69. 9. 663-667

ｍore...

Books (25)：

図とイラストで学ぶ新しいスポーツマネジメント
大修館書店 2024 ISBN:9784469269802
Sport Marketing
2018 ISBN:9784469268430
Sport business in leading economies
2018 ISBN:9781787435643
スタジアムとアリーナのマネジメント
創文企画 2017 ISBN:9784864130936
図とイラストで学ぶ新しいスポーツマネジメント
大修館書店 2016 ISBN:9784469268041

ｍore...

Education (3)：

- 2001 The Ohio State University College of Education, School of Physical Activity and Educational Services Sport Management
- 1995 Osaka University of Health and Sport Sciences
- 1993 kyoto University of Education Faculty of Education Physical Education

Professional career (1)：

Ph.D. (The Ohio State University)

Work history (5)：

2015/04 - 現在 Waseda University
2009/04 - 2015/03 Waseda University
2003/04 - 2009/03 Biwako Seikei Sport College
2001 - 2002 The Ohio State University
1995 - 1996 Osaka University of Health and Sport Sciences

Association Membership(s) (6)：

Japan Association for Sport Management , Asian Association for Sport Management , 日本体育学会 , 日本スポーツ産業学会 , North American Society for Sport Management , 日本体育・スポーツ経営学会

※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page