Rchr
J-GLOBAL ID：200901020061083188   Update date: Mar. 31, 2024

Uehara Wataru

ウエハラ ワタル | Uehara Wataru
Affiliation and department：
Hitotsubashi University Graduate School of Business Administration

About Hitotsubashi University Graduate School of Business Administration


Job title： Associate Professor
Other affiliations (2)：
Research field  (1)： Commerce
Research keywords  (5)： Marketing ,  Consumer behavior ,  Marketing organization ,  Overseas expansion ,  ブランド論
Research theme for competitive and other funds  (7)：
  • 2008 - 現在 Influence of marketing department of Japanese firms
  • 2019 - 2023 アジア新興国の現地法人におけるマーケティング組織の構築
  • 2014 - 2018 Research on the Marketing Capabilities of the Japanese Firmes
  • 2013 - 2018 Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers
  • 2016 - 2018 Comparative study of authenticity of foreign cuisine
Show all
Papers (34)：
  • Hiromi Kamata, Wataru Uehara. Toward Expansion of Repeat Visitors to Japan. Transportation and Economy. 2022. 82. 12. 48-54
  • Residents' attitude towards tourism during the COVID-19 pandemic. Hitotsubashi Business Review. 2022. 70. 2. 62-77
  • Crisis Management of Hotel Operators in Japan. Hitotsubashi Business Review. 2022. 70. 2. 34-47
  • Hiroyuki Fukuchi, Wataru Uehara, Hiromi Kamata, Geer He. COVID-19 policies and hoteliers' responses in Japan. Annals of Tourism Research Empirical Insights. 2022. 3. 2. 100067-100067
  • Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi. The use of marketing and financial metrics in Japanese firms (jointly worked). International Journal of Marketing & Distribution. 2021. 4. 1. 1-14
ｍore...
MISC (13)：
  • Wataru Uehara, Tuyen NGUYEN. Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots. Nikkei BizRuptors. 2023
  • Wataru Uehara, Mishell ALBORES. MINISO - A Global Retail Brand from Japan?. Nikkei BizRuptors. 2023
  • 上原渉. 視点争点 Z世代理解で新時代の会社変革へ. 週刊エコノミスト. 2023. 40-41
  • Wataru Uehara. A turning point in the overseas expansion of Japanese culture. Weekly Economist. 2023. 40-41
  • Wataru Uehara, Nop MEECHUKHUN. Don Don Donki: Expanding Business Through Joint Venture. Nikkei BizRuptors. 2023
ｍore...
Books (11)：
  • 1からのデータ分析 = The 1st step to data analysis
    碩学舎,中央経済グループパブリッシング (発売) 2022 ISBN:9784502436413
  • Japanese firms in emerging markets
    Douyukan 2018 ISBN:9784496053672
  • Development of Emerging Economies and Megacities
    University of Tokyo Press 2016 ISBN:9784130651547
  • Marketing Challenges in a Turbulent Business Environment
    Springer International Publishing 2015 ISBN:9783319194271
  • Marketing Dynamism & Sustainability: Things Change, Things Stay the Same
    Springer International Publishing 2014 ISBN:9783319109114
ｍore...
Lectures and oral presentations  (25)：
  • Tourists' revisit intention and novelty seeking
    (2023)
  • Evaluation of management actions of hospitality firms during the COVID-19 pandemic: Employees' perspectives
    (2023)
  • 旅行先への顧客エンゲージメントとノベルティ・シーキング
    (日本マーケティング学会リサーチプロジェクト合同研究会 2022)
  • Vaccination and Tourist Xenophobia
    (Japan Institute of Marketing Science 109th Conference 2021)
  • Foreign Food Consumption as an Extraordinary Experience: A Comparative Study on the Perceived Value of Japanese and Thai Consumers
    (International Tourism Conference Dubrovnik 2019)
ｍore...
Education (3)：
  • 2005 - 2008 Hitotsubashi University Graduate School, Division of Commerce
  • 2003 - 2005 Hitotsubashi University Graduate School, Division of Commerce
  • - 2002 Hitotsubashi University Faculty of Commerce
Professional career (2)：
  • 博士(商学) (一橋大学)
  • 修士(商学) (一橋大学)
Work history (6)：
  • 2024/04 - 現在 Hitotsubashi University Graduate School of Business Administration Professor
  • 2018/04/01 - 現在 Hitotsubashi University Faculty of Commerce and Management Associate Professor
  • 2018/04/01 - 現在 Hitotsubashi University Graduate School of Business Administration Associate Professor
  • 2012/10/01 - 2018/03/31 Hitotsubashi University Graduate School of Commerce and Management Associate Professor
  • 2011/04/01 - 2012/09/30 Hitotsubashi University Graduate School of Commerce and Management Assistant Professor
Show all
Committee career (2)：
  • 2021/04 - 現在 Japan Marketing Academy Senior Editor
  • 2019/04 - 2021/03 Japan Marketing Academy Associate Editor
Awards (2)：
  • 2018/01 - International Marketing Trends Congress Marketing Trends Awards
  • 2014/07 - Taylor and Francis Taylor and Francis Best Conference Paper Award Do Foreign Creative Industry Products Contribute to the Promotion of Products Imported from the Same Country? Case of Japanese and Korean Products in Emerging Economies
Association Membership(s) (5)：
Japan Marketing Academy ,  日本広告学会 ,  組織学会 ,  日本商業学会 ,  日本マーケティング・サイエンス学会
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page

TOP

BOTTOM