Rchr
J-GLOBAL ID：200901022376356274   Update date: Dec. 26, 2012

Okuno Takashi

オクノ タカシ | Okuno Takashi
Research field  (1)： Library/information science, humanistic/social informatics
Research keywords  (2)： 広告効果論 ,  Advertising Efficacy
Research theme for competitive and other funds  (2)：
  • 情報化社会の進展と広告効果
  • The Advance of Society into the information Age and the Effectiveness of Advertising.
MISC (4)：
  • 多チャンネル時代の到来とCM表現-専門情報と総合情報の二極化に学ぶ. 日経広告研究所報. 1997. 173. 18
  • Specialized vs General TV Commercials. The Advent of the Multi-channel Age. Bulletin of Nikkei Advertising Reserch Institute. 1997. 173. 18
  • 情報化社会の進展と広告効果-広告効果の現状から見たマスメディアとインタラクテイブメディア-. 目白大学人文学部紀要. 1995. 1. 11
  • The Advance of Society into the information Age and the Effectiveness of Advertising -An Examination of Mass Media and Interactive Media from the Standpoint of Advertising Efficacy-. Journal of Humanities Mejiro University (Language and Culture). 1995. 1. 11
Books (6)：
  • 広告表現バイブル
    TBSブリタニカ 1997
  • How to Be Advertising Copywriter
    TBS BRITANNICA 1997
  • 知ってるつもりのコミュニケーション
    ダイヤモンド社 1992
  • Corporate and Consumer Communication.
    Diamond-sha. 1992
  • 成功するCM戦略24章
    誠文堂新光社 1978
ｍore...
Education (2)：
  • - 1958 Keio University Faculty of Letters
  • - 1958 Keio University Faculty of Literature
Work history (1)：
  • Mejiro University Faculty of Humanities, Department of Studies on Contemporary Society Professor
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