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J-GLOBAL ID：200901024625714359   Update date: Mar. 15, 2024

Takeuchi Yukie

タケウチ ユキエ | Takeuchi Yukie
Affiliation and department：
Doshisha University Faculty of Social Studies Department of Media, Journalism and Communications

About Doshisha University Faculty of Social Studies Department of Media, Journalism and Communications


Job title： Professor
Research field  (2)： Design ,  Sociology
Research keywords  (5)： 美術史 ,  社会史 ,  歴史社会学 ,  デザイン史 ,  広告史
Research theme for competitive and other funds  (6)：
  • 2021 - 2025 Constructing a Methodology for the Study of Media History Using Visuality as Evidence: An Empirical Study of Advertising in the Showa 30's
  • 2022 - 2023 Sustainable Local Communities: What can "Jizoshi" in Kyoto teach us?
  • 2018 - 2023 Study on advertising materials that early advertisement trade journal " Press Art " distributed
  • 2016 - 2021 A Study of the History of Advertising in Kansai Based on a Survey of All Actual Advertisements in the Early Advertising Industry Magazine "PRESARTO"
  • 2012 - 2016 MANNENSHA Collection Archiving & Osaka advirtising media history Research
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Papers (15)：
  • 竹内 幸絵. 動く広告の起源 : 廣告幻燈からタイアップ廣告まで明治から昭和戦前期のフィルムによる広告. 2022. 140. 55-78
  • Takeuchi Yukie. Article 6. The Influence of Early 20th-Century German Advertising Design on the Modernization of Japanese Advertising from 1921 to 1922. UrbanScope : e-journal of the Urban-Culture Research Center. 2021. 12. 65-74
  • Yukie Takeuchi. 'The Press Alto' Study Group's Project - What's left of the small media that distributed advertising materials. Journal of the Media History Studies. 2019. 46. 108-131
  • Takeuchi,Y. “Awakening to Modern Advertising Design in the Taisho Era as Seen in the Magazines Uindo Gahō and Uindo Times”. Journal of the Japan Society of Design, Vol.71, The Japan Society of Design. 2018. 第71号. 1-14
  • Takeuchi,Y. “The Advent of the Shopwindow from the End of the Meiji Era to the Start of the Taisho Era: Modern Advertising Before Printing”. Journal of Advertising Science,Vol.65, Japan Academy of Advertising,. 2018. 第65集. 1-21
ｍore...
MISC (31)：
  • Yukie Takeiuchi. The Age of "Yé-yé" Commercials: "Commentary on Selected Works" in the 1968 ACC Yearbook and Sugiyama Toshi. 2022. 1. 1. 69-84
  • 広告史 (メディア史研究の歩みと課題 分筆担当). マス・コミュニケーション研究. 2022. 100. 58-58
  • Yukie Takeuchi. What Sugiura Hisui Aimed for and Left Behind -- Advertising, Graphic Design and Society in Cradle-era Japan. 2021. 7-19
  • The "Rediscovery" of Postwar Art in Kansai Region : How to Exhibit an Artist with Various Aspects. Arts/ : 民族藝術学会誌 : journal of Society for Arts and Anthropology. 2021. 37. 271-274
  • 橋爪節也著『大正昭和レトロチラシ 商業デザインにみる大大阪』書評. 『週刊読書人、2020年9月25日(金)号』. 2020
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Books (10)：
  • 開封・戦後日本の印刷広告 : 『プレスアルト』同梱広告傑作選 : 1949-1977
    創元社 2020 ISBN:9784422210193
  • Dawn of Advertisement--Study of the Mannensha Collection, Osaka
    Kyoto: Shibunkaku 2017 ISBN:9784784219117
  • “Red and White Colors at the Tokyo Olympics: Nationalism Aroused by Emblems and Blazers”
    Tokyo: Shinwa-sha 2016
  • Takeuchi,Y. (2016) “Chapter 4: A New Age in Advertising” pp.223-286.
    in Yamamoto, Taketoshi and Tsuchiya, Reiko, eds., Social Conditions During the Allied Occupation: Magazine Materials III in the Gordon W. Prange Collection - New Media Lifestyle, Tokyo: Shinyo-sha , 2016
  • The Reprint of company history commemorating the 40th anniversary of Mannenn-sha, Takeuchi, Y. “A New Era in the Advertising Industry as Seen Through the Activities of Mannensha”
    Tokyo: Yumani-shyobo. 2016
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Lectures and oral presentations  (22)：
  • The Advertising World in 1960: Focusing on the 10th Exhibition of the Japan Advertising Artists Club
    (2021)
  • A Discussion of Sugiura Hisui --Based on his statements and works from the Taisho to the prewar Showa period
    (2021)
  • What Sugiura Hisui Aimed for and What He Left Behind -- The Cradle of Advertising: His Statements and Works from the Taisho to the Pre-War Showa Period
    (2020)
  • Yoshihara Jiro's "Public Relations" and "Advertisements"
    (Reconsideration of "Gutai" 2019)
  • “The Work of the Pres Arto Research Society: Its Potential as Material for Media History Research”
    (The 291th monthly meeting of Media History Study Group 2019)
ｍore...
Education (4)：
  • - 2010 Kobe University
  • - 2010 Kobe University Graduate School, Division of International Culture
  • Kobe University
  • Kobe University Faculty of Education
Professional career (1)：
  • 博士(学術) (国際文化学研究科)
Committee career (6)：
  • 2018 - 現在 テレビCMデータベース運用協議会 委員
  • 2015 - 現在 Society for Arts and Anthropology Directors
  • 2022/04 - 2025/03 西宮市大谷記念美術館2022.4.1-2025.3.31 専門委員
  • 2021/04 - 2022/03 独立行政法人 日本学術振興会 科学研究費委員会専門審査委員
  • 2010 - 2019 The Japan Society of Design Officers
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Awards (3)：
  • 2012 - Society for Arts and Anthropology 9th Kimura Shigenobu Society for Ethno-Arts Award, 2012 Achievement from Grant Research on " The Birth of Modern Advertising: When Posters Were the New Media” " The Birth of Modern Advertising: When Posters Were the New Media”
  • 2012 - Japan Academy of Advertising 2012 Japan Academy of Advertising Award, 2012 Achievement from Grant Research " The Birth of Modern Advertising: When Posters Were the New Media”
  • 2010 - The Kajima Foundation for The Arts 17th Kajima Foundation for the Arts Award Excellent, 2008 Achievement from Grant Research "The Advent of Japan’s Advertising Art in the 1920s: Departure from Posters of Beautiful Women to the Acceptance of German Design”
Association Membership(s) (10)：
日本デザイン学会 ,  日本マス・コミュニケーション学会 ,  民族藝術学会 ,  日本広告学会 ,  意匠学会 ,  Japanese Society for the Science of Design ,  Japan Society for Studies in Journalism and Mass Communication ,  The Society for Ethno-Arts ,  Japan Academy of Advertising ,  The Japan Society of Design
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