Woonho Kim

キムウンホ | Woonho Kim

Affiliation and department：
Job title： Professor

Research field (1)： Commerce

Research keywords (4)： marketing & organization , Industrial Marketing , Digital Marketing Strategy , research methods in marketing field

Research theme for competitive and other funds (19)：

2023 - 2028 Thirty Years of Retailing and Distribution System in Japan and the UK ; Toward the International Dissemination of Common Research Methods and the Construction of Relevant Theories
2022 - 2026 小売ビジネスモデルの構成要素の組み合わせと成果の関係-fsQCAを用いた実証研究
2021 - 2025 企業のマーケティング活動における意味的価値の創出プロセスに関する研究
2021 - 2024 業態の提供価値と顧客評価の齟齬に着目した小売企業の業態戦略に関する総合的研究
2021 - 2024 企業家志向が事業成果を生むメカニズムに関する実証研究:調整/媒介変数に注目して

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Papers (44)：

Kazutaka Komiya, Woonho Kim, Shuichi Akiyama, Junji Inoguch. Complementary relationship between legitimacies of an inter-firm network in a cluster: Case of collaboration in the Japanese cluster. Discussion Paper (University of Hyogo). 2024
Kim Woonho, Akikawa Takuya, Ishida Daisuke. An examination for the concept of "integration" in retail digital marketing : a systematic literature review. 2024. 第40号. 123-147
Poul Houman Andersen, Woonho Kim, Christopher J. Medlin, Ilkka Ojansivu. The parallax nature of studying business markets, relationships and networks. 「Industrial Marketing Management」. 2023. 504. A5-A7
Narimasa Yokoyama, Nobukazu Azuma, Woonho Kim. The impact of e-retail usage on relative retail patronage formation. 「International Journal of Retail & Distribution Management」. 2023. 51. 13. 16-32
Changju Kim, Woonho Kim and Shinya Nakami. Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis. 「Journal of Retailing and Consumer Services」. 2022. 68

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MISC (4)：

高嶋克義、金雲鎬. Organizational issues of omni-channelization: Organizational restrictions on strategic transformation in retail companies. 国民経済雑誌. 2018. 217. 3. 1-10
Woonho Kim and Christopher J. Medlin. Communication Capability Formation in a Supply Chain. The Proceeding of the ANZMAC Conference 2017. 2017
金雲鎬. 今、注目の手法&用語「オムニチャネル」. 100万社のマーケティング. 2014. 1. 1. 72-75
Hidaka Yuichiro, Kim Woonho, and Akiyama Shuichi. the Research Issue to Understand the Effectiveness of Retailer's CRM : Toward the Strategic Implications for Efficient Consumer Response. the Proceedings of the 12th SARD workshop. 2014. 1-20

Books (10)：

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Lectures and oral presentations (35)：

市場志向タイプによる小売企業の競争優位形成に関する分析-関係の質の調整効果に着目して-
(日本商業学会北海道部会 2023)
流通・マーケティング論におけるQCA(質的比較分析)の方法論的特性と実際
(日本商業学会北海道部会 2023)
What is a good literature review articles?
(2022)
Relative Retail Patronage Formation in Grocery Fill-in Shoppers in Japan
(ACRA(American Collegiate Retailing Association) 2022)
Orchestration in a hierarchical network setting: The growth of a Japanese vertically integrated clothing retailer
(IMP Conference 2021 in Ireland 2021)

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Education (2)：

2002 - 2005 Kobe University Graduate School, Division of Administration Commerce
2000 - 2002 Kobe University Graduate School, Division of Administration Commerce

Work history (10)：

2023/06 - 現在 Representative Director, Kanto Division, Japan Society of Marketing and Distribution
2019/04 - 現在 Professor, Nihon University College of Commerce
2016/04 - 現在 Board of directors, Japan Marketing Academy
2023/09 - 日本商業学会「マーケティング夏の学校」運営委員長・学校長
2021/03 - 2023/03 Guest editor of Industrial Marketing Management, an international journal in the field of BtoB marketing

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Awards (6)：

2021/07 - COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING 2021 Runner-up for Best Paper Award Revisiting the Big Middle: An fsQCA Approach to Unpack the Large Value Market from the Product Specialist Retailer’s Perspective
2020/10 - Japan Marketing Academy Japan Marketing Book Awards 2020 Omnichannel and Customer Strategy
2015/01 - IMP(Industrial Marketing and Purchasing) Conference Selected paper in IMP Asia 2014(共著) Market Orientation and Organizational Performance of New Business Development: Multiple-case Studies of Small to Medium-sized Enterprises in Japan
2011/06 - 助成研究論文吉田秀雄賞受賞(共著) ネット・リテラシーとサイト利用との相互作用についての実証研究(共著)
2008/06 - 助成研究論文吉田秀雄賞受賞(共著) ネット・コミュニティにおける「アバタ-効果」に関する実証研究(共著)

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Association Membership(s) (3)：

American Marketing Association , Japan Marketing Academy , Japan Society of Marketing and Distribution

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