Moriguchi Takeshi

モリグチタケシ | Moriguchi Takeshi

Affiliation and department：
Job title：教授
Homepage URL (1)： http://www.f.waseda.jp/moriguchi/

Research field (1)： Commerce

Research keywords (3)： marketing , 消費者行動 , マーケティング・サイエンス

Research theme for competitive and other funds (10)：

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Papers (36)：

Hisashi Kawamata, Takeshi Moriguchi. The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign. Japan Marketing Journal. 2023. 42. 3. 39-50
Kazutoshi Fujiwara, Takeshi Moriguchi. The Effect of Multidimensional Values of Luxury Brands on Consumers’ Purchase Intentions: Verification of the Effects of the Visibility of Products and Identifying Important Dimensions of Values. Journal of Marketing & Distribution. 2021. 24. 1. 1-15
Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi. The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?. Journal of Marketing. 2021. 85. 4. 123-140
Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto, Takeshi Moriguchi. When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism. Journal of Advertising. 2020. 49. 5. 508-524
西井真祐子, 守口剛. 製品パッケージに記載されている製品名と付随する影の方向の一致が処理の流暢性と製品選好に及ぼす影響 - 反応時間および識別率による流暢性の測定 -. 行動計量学. 2020. 47. 2. 187-197

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MISC (11)：

Hisashi Kawamata, Takeshi Moriguchi. Customer Retention Activities Using IoT Data: The Case of “@Remote” by Ricoh. 2020. 39. 3. 125-136
Kazuhisa Takemura, Ayaka Katsura, Takashi Ldeno, Shiori Tatem-Atsu, Haiime Murakami, Takeshi Moriguchi, Shuzo Abe. Effect of spatial distance on consumer choice process in picture and text based advertisings. INTERNATIONAL JOURNAL OF PSYCHOLOGY. 2016. 51. 443-444
守口剛. 事例で学ぶブランドを育てるプロモーション(最終回)ブランド価値の階層構造とプロモーション : 価格訴求型から価値訴求型へのウェイトシフト. Top promotions販促会議. 2012. 174. 132-135
阿部周造, 守口剛, 恩蔵直人, 竹村和久. 解釈レベル理論を用いた消費者行動の分析. 行動経済学. 2011. 3. 178-182
青木幸弘, 上田隆穂, 守口剛. 実践コーポレートブランド(第60回)21世紀のマーケティング・イノベーション--課題と展望. 日経広告手帖. 2006. 50. 14. 38-41

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Books (12)：

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Lectures and oral presentations (16)：

Matrix type product display: Its concept and effectiveness
(2020 EMAC Regional Conference 2020)
Targeting App-Roomers in the Omnichannel Context: A Field Experiment
(2019 Winter AMA Conference 2019)
App-Rooming Targeting
(2018 Conference on Digital Experimentation 2018)
How do Warm Background Colors Influence Consumers' Response Toward Anthropomorphized Products?
(2018 INFORMS Marketing Science Conference 2018)
Consistency of Direction Can Influence Processing Fluency and Product Evaluation
(2018 INFORMS Marketing Science Conference 2018)

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Education (3)：

Professional career (1)：

Work history (3)：

2005/04 - 現在 Waseda University Faculty of Commerce
1998/04 - 2005/03 Rikkyo University Department of Industrial Relations, College of Social Relations
1997/04 - 1998/03 Rikkyo University Department of Industrial Relations, College of Social Relations

Awards (4)：

2022/11 - Hideo Yoshida International Academic Award The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
2019/08 - Marketing Communications Exectives International 東京支部 Exective of the Year
2015/09 - WASEDA University Teaching Award
1995/05 - 日本商業学会賞・奨励賞

Association Membership(s) (5)：

日本行動計量学会 , 日本オペレーションズ・リサーチ学会 , 日本消費者行動研究学会 , 日本マーケティング・サイエンス学会 , 日本商業学会

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