KAKIHARA Masao

カキハラマサオ | KAKIHARA Masao

Affiliation and department：
Job title： Professor
Homepage URL (1)： https://www.m-digital.org/

Research field (3)： Business administration , Commerce , Entertainment and game informatics

Research keywords (5)：経営情報システム , User insights , Online consumer behavior , Data analytics , eSports

Research theme for competitive and other funds (3)：

Education (3)：

2000 - 2003 London School of Economics Department of Information Systems Ph.D. in Information Systems
1999 - 2000 London School of Economics Department of Information Systems MSc. in Information Systems
1991 - 1995 Kwansei Gakuin University School of Economics

Professional career (3)：

Work history (7)：

2022/04 - 現在 Tokyo University of Science School of Management Department of International Digital and Design Management Professor
2019/07 - 2022/03 Google Japan Consumer & Market Insights Consumer Insights Lead, Japan & Korea
2018/07 - 2019/06 Google Japan Consumer & Market Insights Head of Research, Search
2013/04 - 2018/06 Google Asia Pacific (Singapore) Market Insights SEA Research Lead
2011/08 - 2013/03 Google Japan Market Insights Senior Research Manager

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Association Membership(s) (3)：

JAPAN ASSOCIATION FOR CONSUMER STUDIES , Association for Information Systems , 経営情報学会

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