Rchr
J-GLOBAL ID:200901033285120547   Update date: Feb. 14, 2024

Grossberg alan Kenneth

グロスバーグ アラン ケネス | Grossberg alan Kenneth
Affiliation and department:
Job title: Professor
Homepage URL  (1): http://wasedamarketing.com
Research field  (1): Commerce
Research keywords  (1): Marketing & Strategy
Research theme for competitive and other funds  (2):
  • グローバル・マーケティング・イノベーション
  • Global Marketing Innovation
MISC (2):
  • Kenneth Alan Grossberg. “Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”. Strategy &Leadership. 2004. 32. 6
  • Kenneth Alan Grossberg. “Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”. Strategy &Leadership. 2004. 32. 6
Education (1):
  • - 1977 該当なし Politics & East Asian Studies
Professional career (1):
  • PhD (Princeton University)
Work history (16):
  • 2004 - “Explaining Japan Again”, WMF Publications: Tokyo (Winter 2004).
  • 2004 - “Marketing Strategies In Today’s Japan: Revolution or Reaction?”, WMF Publications: Tokyo (Spring 2004).
  • 2004 - “All Nations Society: Japanese funeral services with an American accent”, WMF Publications: Tokyo (WMF Case Study No. 1 / Summer 2004).
  • 2004 - “The Global Strategic Impact of RFID Wireless Data Carriers”, WMF Publications: Tokyo (Autumn 2004)
  • 2004 - “Case Study: Outsourcing enables an American startup to enter the Japanese funeral services industry”, Strategy & Leadership v. 32, no. 6 (November 2004).
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Committee career (3):
  • 2002 - 早稲田マーケティング・フォーラム 責任者
  • 2002 - Neo-Logistics Research Core Faculty
  • 2002 - Waseda Marketing Forum Founder &Director
Awards (2):
  • 1992 - Fulbright Prize Research Professorship
  • 1992 - Fulbright Prize Research Professorship
Association Membership(s) (4):
ネオロジスティクス共同研究会 ,  早稲田マーケティング・フォーラム ,  Neo-Logistics Research ,  Waseda Marketing Forum
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