Research theme for competitive and other funds (6)：
2011 - 海外市場におけるマーケティング
2010 - 日本企業のマーケティングに関する実証研究
2009 - サービス・プロフィット・チェーン
2000 - 販売員やサービス人員の管理と動機づけ
Dynamics of Channel Internalization and Advertisement
Marketing Behavior of the Japanese Companies and the Social Division of Labor
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Papers (4)：
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, and Hiroyuki Fukuchi. The Use of Marketing and Financial Metrics in Japanese Firms. International Journal of Marketing and Distribution. 2021. Vol. 4. No. 1. 1-14
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi, and Masato Sasaki. Dysfunction from Focusing on Overseas Business. GSTF Journal on Business Review. 2017. Vol.5. No.1. 28-37
MISC (12)：
Determinants of Sales Force Loyalty and Turnover Intention : How to Avoid an Undesirable Consequence of Their Desirable Attitude and Behavior. 2015. 第26号. 41-57
FUKUTOMI Gen. The Experience Effect of the Non-Life Insurers in Japan : A Case of the Operating Expenses for Fire, Automobile, and Compulsory Automobile Liability Insurances. Kyoto management review. 2009. 16. 第16号. 115-125
Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm
(Annual Meeting 2018, Association of Marketing Theory and Practice 2018)
Marketing and Finencial Metrics in Sales Management
(International Marketing Trends Conference 2018 2018)
新興国におけるマーケティング戦略と現地法人の管理(共同)
(日本商業学会関東部会 2016)
Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance (co-authored)
(2016 Annual Conference, Academy of Marketing Science 2016)
Dysfunction from Focusing on Overseas Business (co-authored)
(5th. Annual International Conference on Enterprise Marketing and Globalization 2016)
