Rchr
J-GLOBAL ID：200901038957925230   Update date: Feb. 01, 2024

Tajima Norio

タジマ ノリオ | Tajima Norio
Affiliation and department：
Takushoku University Faculty of Commerce

About Takushoku University Faculty of Commerce


Job title： Professor
Research field  (1)： Commerce
Research keywords  (6)： Owned Media ,  marketing management ,  Japanese Pop Culture ,  diffusion ,  consumer behavior ,  marketing
Research theme for competitive and other funds  (8)：
  • 2020 - 2023 Analysis of the development patterns of Japanese pop culture events as tourism resources
  • 2018 - 2021 The Process of Development and the Evolution of Japanese Pop Culture Events
  • 2017 - 2020 Research on Information searching behavior of British, French and German tourists to Japan in case of Contents Tourism
  • 2016 - 2019 Aggregation of consumer behavior research - consumer-generated market development -
  • 2015 - 2018 The Process of Development and the Evolution of Japanese Pop Culture Events
Show all
Papers (8)：
  • TAJIMA Norio. Owned media and Marketing management. 2018. 297
  • TAJIMA Norio. The structure of marketing management focusing on strategic marketing issues. 2018. 112. 285-300
  • Kawamata, Keiko, Tajima, Norio, Kuroiwa, Kenichiro, Miura, Toshihiko. Some Preliminary Notes on the Evolution and Development Process of Japanese Pop Culture Events. 2017. 15. 71-94
  • TAJIMA Norio, KAWAMATA Keiko. Outlook of the Japanese Anime Industry 2015: Implications for Introducing Inbound Tourism. 2017. 109. 87-110
  • 田嶋 規雄. オウンド・メディアの発展とマーケティング外部資源の活用. 日経広告研究所報. 2016. 287. 2-8
ｍore...
MISC (10)：
  • TAJIMA Norio. Consumer Information Processing and Marketing Strategy in the Diffusion of Digital Appliances. Takushoku University the researches in management and accounting. 2006. 77. 33-48
  • Consumer Information Processing Behavior in New Product Diffusion. Keio University. 2003
  • 新製品の採用過程における消費者の情報処理行動-消費者の知識転移の観点から-. 慶應義塾大学経営管理研究科学位申請論文. 2003
  • Consumer Information Processing Behavior in New Product Diffusion. Keio University. 2003
  • オフィス用市場におけるプル型マーケティング[セイコーエプソン株式会社]. マーケティング・ジャーナル. 2000. 20. 77. 53
ｍore...
Books (14)：
  • ジャパニーズ・ポップカルチャーのマーケティング戦略: 世界を制した日本のアニメ・マンガ・コスプレの強さの秘密
    千倉書房 2022 ISBN:4805112549
  • Managing Cultural Festivals: Tradition and Innovation in Europe (Routledge Research in the Creative and Cultural Industries)
    Routledge 2022 ISBN:0367649624
  • ポストコロナのマーケティング・ケーススタディ
    碩学舎 2021 ISBN:4502392111
  • アクティブ・ラーニングのための マーケティング・ショートケース
    中央経済社 2020 ISBN:450234821X
  • 文化を競争力とするマーケティング
    中央経済社 2020 ISBN:4502335711
ｍore...
Lectures and oral presentations  (2)：
  • The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit
    (10th Midterm Conference of the European Sociological Association Research Networks Sociology of the Arts (RN2) & Sociology of Culture (RN7) 2018)
  • Research on evolution and development process of Japanese Pop Culture Events
    (68th Annual research conference 2018)
Education (4)：
  • 1997 - 2000 Keio University Graduate School of Business Administration
  • - 2000 Keio University Graduate School, Division of Business Administration
  • 1994 - 1996 Keio University Graduate School of Business and Commerce
  • 1990 - 1994 Keio University Faculty of Commerce
Professional career (2)：
  • (BLANK)
  • 博士(経営学) (慶應義塾大学)
Committee career (1)：
  • 日本商業学会 関東部会幹事 情報推進委員
Association Membership(s) (4)：
マーケティング史学会 ,  日本マーケティング・サイエンス学会 ,  日本商業学会 ,  日本消費者行動研究学会
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