Rchr
J-GLOBAL ID：200901040582531870   Update date: Feb. 01, 2024

AOKI SHIGEKI

AOKI SHIGEKI
Affiliation and department：
Komazawa University Faculty of Business Administration, Department of Marketing Management

About Komazawa University Faculty of Business Administration, Department of Marketing Management


Job title： Professor
Research field  (1)： Commerce
Research theme for competitive and other funds  (4)：
  • 2019 - 2022 Conceptualization of Sustainable Branding and Development of Metrics for Sustainable Branding
  • 2016 - 2020 "Zen and Mind" Research Interdisciplinary and International Center Creation and Branding Project "
  • 2007 - 2009 山梨県におけるインバウンド観光振興に向けた地域の担い手となる人材の育成
  • 2007 - Brandnew YAMANASHI'07
Papers (12)：
  • Shigeki Aoki. Changes in Corporate Management thoughts and Operations for Sustainability -Working Styles with/post COVID-19-. 2021. 52. 1・2. 1-36
  • Shigeki Aoki. Context Design with Sustainability to Revitalize the Community: Sustainability and Regeneration. Journal of Zone Design. 2021. 17. 153-174
  • Shigeki AOKI, Koichi NAKAMURA, Kaori NAKANO. New Brand Strategy for Urban Revitalization-Case of Fukuyama City, Hiroshima Prefecture-. Komazawa business review. 2020. 51. 1・2. 141-170
  • Shigeki AOKI. Promotion of Bicycle Environment as a Symbol of Sustainable Town Development. Komazawa business review. 2020. 51. 3・4. 117-144
  • Creating a regional brand through Cross-Value of Koshu wine initiatives in Yamanashi Prefecture-. 2011. 第40号
ｍore...
Books (5)：
  • Culture-Competitive Marketing: Strategic Principles of Culture Competence
    2020 ISBN:9784502335716
  • Strategic Marketing Composition;Modern Issues in Marketing Research
    2014 ISBN:9784495646912
  • Marketing Strategy Theory-Reviews, Systems, Cases-
    2008
  • Marketing Dictionary
    Nikkei Books 2005
  • Composition and strategy of modern enterprises-Innovation of industrial society and corporate activities at the turning point-
    Chuokeizai-sha 1999
Lectures and oral presentations  (1)：
  • Some Issues in CSR Research
    (Strategic Marketing Composition-Modern Issues in Marketing Research 2014)
Works (2)：
  • ネットワーク利用による大学における新しい環境づくり-USCを事例として-
    2003 -
  • 山梨県の中小小売・卸売業の活性化-クリック&モルタルの一試案-
    2001 -
Professional career (2)：
  • Master of Commerce (Keio University Graduate School )
  • Doctoral Program completed without degree (Keio University Graduate School )
Work history (5)：
  • 2008/04 - 現在 Komazawa University Faculty of Business Administration, Department of Marketing Management Professor
  • 2006/04 - 2008/03 Yamanashi Gakuin University Faculty of Commerce Professor
  • 2002/04 - 2006/03 Yamanashi Gakuin University Faculty of Commerce Associate Professor
  • 2002/04 - 2003/03 Visiting Scholar Marshall School Visiting Scholar
  • 1997/04 - 2002/03 Yamanashi Gakuin University Commerce Full-time Lecturer
Association Membership(s) (5)：
Japan Marketing Association ,  The Association of Design about Strategy for Zone Industry and Zone Brand ,  Japan Society of Marketing and Distribution ,  The Japan Society of Strategic Studies ,  American Marketing Association
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