Rchr
J-GLOBAL ID：200901045470792800
Update date: Dec. 21, 2005
Nakayama Katsumi
ナカヤマ カツミ | Nakayama Katsumi
Affiliation and department：
Job title：
Professor
Research field (1)：
Commerce
Research keywords (6)：
媒体計画
, 販売促進
, 広告
, Media Planning
, Sales Promotion
, Advertising
Research theme for competitive and other funds (8)：
MISC (2)：
-
家族の商品購入意思決定とターゲット・オーディエンスの選択. 日経広告研究所所報. 1990. 134
-
インボルブメントの低い状況下における消費者行動の特質. 広告科学. 1985. 第11集
Books (1)：
Education (4)：
- - 1972 Waseda University
- - 1972 Waseda University Graduate School, Division of Commerce Commerce
- - 1969 Waseda University School of Law
- - 1969 Waseda University Faculty of Law
Professional career (1)：
- Master of Commerce (Waseda University)
Work history (4)：
- 1985 - 2002 Matsuyama University Faculty of Business Administration
- 1978 - 1985 Matsuyama University Faculty of Business Administration
- 1974 - 1978 Matsuyama University Faculty of Business Administration
- 1973 - 1974 Matsuyama University Faculty of Business Administration
Committee career (2)：
- 日本広告学会 評議員
- The Japan Academy of Adverting councilor
Association Membership(s) (2)：
日本広告学会
, The Japan Academy of Adverting
