Rchr
J-GLOBAL ID：200901056866926046   Update date: Mar. 05, 2024

Matsui Takeshi

マツイ タケシ | Matsui Takeshi
Affiliation and department：
Hitotsubashi University School of Business Administration, Graduate School of Business Administration

About Hitotsubashi University School of Business Administration, Graduate School of Business Administration


Job title： Professor
Other affiliations (2)：
Research field  (1)： Commerce
Research keywords  (4)： Sociology of Culture ,  Marketing Strategy ,  Consumer Behavior ,  Consumer Culture
Research theme for competitive and other funds  (12)：
  • 2013 - 現在 Language and Marketing
  • 2013 - 現在 Globalization of Japanese Creative Industry
  • 2018 - 2021 言語を通じた市場創造に関する実証的研究:制度的アプローチ
  • 2013 - 2017 クリエイティブ産業の海外進出に関する実証的研究:異文化ゲートキーパーに着目して
  • 2012 - 2015 日本企業のアジア市場での事業展開とマーケティング実践の理論化
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Papers (58)：
  • Takeshi Matsui. History of Japanese Restaurants in New York City. 2023. 42. 4. 16-26
  • Matsui, Takeshi, Akiko Masuda, Masayuki Tsumura. The "Supportive Consumption" Movement in Japan: Consumers’ Age and Distance of Beneficiaries in Ethical Consumption. Advances in Consumer Reserach. 2022. 50. 29-34
  • Dynamics of consumers' accumulated narratives, An interpretive analysis on controversial internet content. Dynamics of consumers' accumulated narratives: An interpretive analysis on controversial internet content (jointly worked). JSMD Review. 2020. 4. 1. 25-32
  • Renee B. Kim, Takeshi Matsui, Joonyong Park, Takashi Okutani. Dynamics of Consumers' Cumulated Narratives: An Interpretive Analysis on Controversial Internet Content (jointly worked). Engineering Economics. 2019. 30. 5. 621-630
  • Takeshi Matsui. Market Creation through Language: Theoretical framework. Journal of Marketing Science. 2016. 24. 1. 13-26
ｍore...
MISC (1)：
  • 松井 剛. ビジネス・ケース(No.100)エスビー食品 : 「食べるラー油」ブームとカテゴリー創造. 一橋ビジネスレビュー. 2012. 60. 3. 128-141
Books (14)：
  • The First Step to Consumer Behavior, Second Edition (Editing and Writing)
    Sekigakusha 2020 ISBN:4502333417
  • The Mystery of Japanese Halloween: Why do Young People Go Nuts ONLY in Shibuya? (Editing and Writing)
    Star Sea Company 2019
  • Gatekeeping foreign cultural products : creation of the Japanese comics market in the US
    2019 ISBN:4641165246
  • いまさら聞けないマーケティングの基本のはなし
    河出書房新社 2018 ISBN:4309248837
  • 欲望する「ことば」:「社会記号」とマーケティング (共著)
    集英社 2017 ISBN:9784087210118
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Lectures and oral presentations  (48)：
  • Parody and Humor in Collaborative Brand Attack: Consumers’ Interpretive Strategy in Social Media Discourse
    (American Marketing Association Winter Conference 2023)
  • The "Supportive Consumption" Movement in Japan: Consumers’ Age and Distance of Beneficiaries in Ethical Consumption
    (Association for Consumer Research 2022)
  • Institutionalization of New Consumption Habit: A Case Study of Ouen (Aid) Consumption Trend in Japan
    (The 60th Conference of Japan Association for Consumer Studies 2020)
  • ZAKKA Uncategorized Culture of Uncategorized Goods, An Oral History of Uncategorized Man (Videography)
    (The Association for Consumer Research Conference 2019 2019)
  • The Role of Language in Market Creation: A Longitudinal Text-mining Analysis of Joshi (Girl) in Magazine Media
    (Summer American Marketing Association Conference 2017)
ｍore...
Education (3)：
  • 1997 - 2000 Hitotsubashi University
  • 1995 - 1997 Hitotsubashi University Graduate School Commerce and Management
  • 1991 - 1995 Hitotsubashi University Faculty of Commerce
Professional career (1)：
  • Ph. D. in Commerce and Management (Hitotsubashi University)
Work history (10)：
  • 2021/04 - 現在 Tokyo Institute of Technology Tokyo Tech Academy of Energy and Informatics
  • 2018/04/01 - 現在 Hitotsubashi University Faculty of Commerce and Management Professor
  • 2018/04/01 - 現在 Hitotsubashi University Graduate School of Business Administration Department of Business Administration Professor
  • 2022/08 - 2023/05 Harvard Yenching Institute Visiting Scholar
  • 2022/02 - 2022/08 New York University Department of Sociology Visiting Scholar
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Awards (8)：
  • 2019/10 - Association for Consumer Research Best First-Time Videography Award Zakka: The Uncategorized Culture of Uncategorized Goods - An Oral History of an Uncategorized Man (Videography)
  • 2018/10 - 日本マーケティング学会 日本マーケティング本 大賞2018準大賞 『欲望する「ことば」:「社会記号」とマーケティング』
  • 2015/10 - Yoshida Hideo Memorial Foundation Yoshida Hideo Memorial Foundation Research Grant, Encourage Award
  • 2015/06 - Japan Society for Commodity Science Japan Society for Commodity Science, Best Book Award
  • 2014/07 - Global Alliance of Marketing & Management Associations Taylor and Francis Best Conference Paper Award (w/ Wataru Uehara and Yuichi Washida) Uehara, Washida, and Matsui (2014), Do Foreign Creative Industry Products Contribute to the Promotion of Products imported from the Same Country?: Case of Japanese and Korean Products in Emerging Economies
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Association Membership(s) (5)：
日本マーケティング学会 ,  The Academic Association for Organizational Science ,  Japan Society of Marketing and Distribution ,  Japan Association for Consumer Studies ,  Association for Consumer Research
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