Rchr
J-GLOBAL ID:200901057098063919   Update date: Jan. 30, 2024

Fujikawa Yoshinori

フジカワ ヨシノリ | Fujikawa Yoshinori
Affiliation and department:
Job title: Associate Professor
Other affiliations (2):
  • Hitotsubashi University
  • Hitotsubashi University  Executive Assistant
Research field  (1): Business administration
Research keywords  (1): -
Research theme for competitive and other funds  (3):
  • 2009 - 2011 Theoretical Development and Applied Research on Service Marketing based on Japanese Customer Satisfaction Index
  • -
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Papers (45):
  • Yoshinori Fujikawa. Towards Customer-driven Customer Strategy. DIAMOND Harvard Business Review. 2018
  • Yoshinori Fujikawa. Value Co-creation with Customers in the Digital Age. Toyo Keizai Online, for Thinkers. 2018
  • Yoshinori Fujikawa. Review on Service Management. DIAMOND Harvard Business Review Online. 2017
  • Yoshinori Fujikawa. Service Dominant Logic: On Softbank's Pepper. President. 2017
  • Norihiko Takahiro, Yoshinori Fujikawa. Democratizing Marketing (jointly worked). Hitotsubashi Business Review. 2016. 64. 2. 54-67
more...
Books (4):
  • Strategies for Creating New Markets
    2013
  • Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
    2010
  • Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
    2010
  • Dynamics of Knowledge, Corporate Systems and Innovation (co-authored and co-edited)
    Springer: London, New York 2010
Lectures and oral presentations  (7):
  • The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach
    (EMAC 2020 Conference 2020)
  • Emergence of Value Co-Creation: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator
    (ICSSI2018 & ICServ2018 2018)
  • Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work
    (Association for Consumer Research 2016 2016)
  • Human Centric Innovation and Digital Future
    (ICServ 2016: International Conference of Society for Serviceology 2016)
  • Value Co-creation on Open Innovation Platform: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator
    (ICSSI International Conference on Service Science and Innovation 2016)
more...
Work history (3):
  • 2018/04/01 - 現在 Hitotsubashi University Executive Assistant
  • 2018/04/01 - 現在 Hitotsubashi University Graduate School of Business Administration Department of International Corporate Strategy Associate Professor
  • 2007/04/01 - 2018/03/31 Hitotsubashi University Graduate School of International Corporate Strategy Associate Professor
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