2018 - 2021 A study on the evolution and deepening of the understanding of consumer behavior from discrete choice models with extremely many parameters
2013 - 2017 大規模異種情報の統合によるCRMの理論構築と展開に関する組織的研究
2014 - 2017 A study on market response mechanism
2011 - 2013 The new developments of retail marketing by Bayesian modeling
2009 - 2012 データベースマーケティングと消費者理論融合によるCRMの新展開
2008 - 2012 Analysis of diffusion mechanism of social events
2008 - 2010 A Study on Mechanism Individual Behaviors from micro data using Dynamic Individual Models
2006 - 2007 動学的統計モデルによるマーケティング意思決定高度化のための研究
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Papers (47):
佐藤忠彦, 領家美奈. Hierarchical Bayes Regression Model with Multiple Heterogeneity Coefficients for a Single Explanatory Variable. Journal of the Japan Statistical Society, Japanese Issue. 2022. 52. 1. 1-32
Yamada, Hiroki, Sato, Tadahiko. AN ANALYSIS OF MECHANISM FOR CUSTOMERS' PURCHASE AMOUNT AND NUMBER OF VISITS IN DEPARTMENT STORE. Journal of the Operations Research Society of Japan. 2020. 67. 1. 12-30
Identification of Consumer Heterogeneity Effects of POP on Purchase Intention -Focusing on POP Design Elements and Kansei Evaluation-
(The 24th Annual Meeting of Japan Society of Kansei Engineering)
Japan Institute of Marketing Science
, THE OPERATIONS RESEARCH SOCIETY OF JAPAN
, THE JAPAN STATISTICAL SOCIETY
, JAPANESE SOCIETY OF APPLIED STATISTICS