Art

J-GLOBAL ID：200902001855219245   Reference number：91A0420751

The index of dissimilarity-a tool for market researchers: Exploring bias between early and total sample survey respondents.

Author (2)： ROBINSON L (Ithaca Coll., New York) ,  LIFTON D E (Ithaca Coll., New York)
Material： Annual Meeting Proceedings of the Western Decision Science Institute  (Proceedings of the Annual Meeting of the Western Decision Sciences Institute)
Volume： 1990  Issue： Vol 2  Page： 1157-1159  Publication year： 1990 
JST Material Number： E0243B  Document type： Proceedings
Country of issue： United States (USA)  Language： ENGLISH (EN)