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ArticleJ-GLOBAL ID:200902002053575409整理番号:86A0295304

Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context.

マーケティングチャネル・ネゴシエーション情況における二つのユーティリティベース理論の予測精度の評価

著者:ELIASHBERG J(Univ. Pennsylvania)、LATOUR S A(Northwestern Univ., IL)、RANGASWAMY A(Univ. Pennsylvania)・・・
資料名:J Mark Res 巻:23 号:2 ページ:101-110
発行年:1986年05月
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About J-GLOBAL

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