Art
J-GLOBAL ID:200902002064848830   Reference number:91A0906621

Globalization frustrates: The case of white goods.

地球規模戦略の失敗 白物家電製品の事例
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Volume: 12  Issue:Page: 493-507  Publication year: Oct. 1991 
JST Material Number: A0604B  ISSN: 0143-2095  CODEN: SMAJD8  Document type: Article
Article type: 原著論文  Country of issue: United Kingdom (GBR)  Language: ENGLISH (EN)
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Marketing  ,  Household electric appliances 
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