Art
J-GLOBAL ID：200902002065135072   Reference number：87A0065974

Benefits of a marketing budgeting model : Two case studies.

マーケティング予算モデルの有益性 二つの事例研究
Author (2)：
DE KLUYVER C A

About DE KLUYVER C A

(Univ. Virginia, VA, USA)

About Univ. Virginia, VA, USA

, 
PESSEMIER E A

About PESSEMIER E A

(Univ. Virginia, VA, USA)

About Univ. Virginia, VA, USA


Material：
Sloan Management Review  (Sloan Manage Rev)

About Sloan Management Review


Volume： 28  Issue： 1  Page： 27-38  Publication year： 1986 
JST Material Number： H0448A  ISSN： 0019-848X  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
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marketing

About marketing

,...
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JST classification (2)：
JST classification
Category name(code) classified by JST.
Cost management in general 
(KA05010E)

About Cost management in general

,  Marketing 
(KA06020W)

About Marketing

Terms in the title (5)：
Terms in the title
Keywords automatically extracted from the title.
マーケティング

About マーケティング

, 
予算

About 予算

, 
モデル

About モデル

, 
有益性

About 有益性

, 
研究

About 研究


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