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Articleの詳細情報

ArticleJ-GLOBAL ID:200902002065671748整理番号:87A0368785

Effects of consumer expectations on information processing in selling encounters.

販売現場での出会における情報処理に対する消費者の期待感の効果

著者:SUJAN M(Pennsylvania State Univ., PA, USA)、BETTMAN J R(Duke Univ., NC, USA)、SUJAN H(Pennsylvania State Univ., PA, USA)
資料名:J Mark Res 巻:23 号:4 ページ:346-353
発行年:1986年11月
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J-GLOBAL: Linking, Expanding and Sparking

About J-GLOBAL

Linking

J-GLOBAL links information that represents the key to research and development. For example, linking articles and patents with people (authors and inventors) enables the extraction of a sequence of information.
It’s useful for making new discoveries and uncovering new information.

Expanding

The system enables searches of similar kinds of content through linkage with external sites.
It helps you to obtain knowledge from dissimilar fields and discover concepts that cross the boundaries of specialisms.

Sparking

Through repeated linkage and expansioniteration, J-GLOBAL provides unexpected hints for problem-solving and the illumination of new ideas.