Art
J-GLOBAL ID：200902002067951950   Reference number：89A0224046

A situational view of information content in TV advertising in the U.S. and U.K.

米英両国のテレビ広告の情報内容についての情況を考慮した分析
Author (2)：
WEINBERGER M G

About WEINBERGER M G

(Univ. Massachusetts, MA, USA)

About Univ. Massachusetts, MA, USA

, 
SPOTTS H E

About SPOTTS H E

(Northeastern Univ., MA, USA)

About Northeastern Univ., MA, USA


Material：
Journal of Marketing  (J Mark)

About Journal of Marketing


Volume： 53  Issue： 1  Page： 89-94  Publication year： Jan. 1989 
JST Material Number： D0092A  ISSN： 0022-2429  Document type： Article
Article type： 原著論文  Country of issue： United States (USA)  Language： ENGLISH (EN)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
television broadcast

About television broadcast

,...
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
USA

About USA

,...
   To see more with JDream III (charged).   {{ this.onShowAbsJLink("http://jdream3.com/lp/jglobal/index.html?docNo=89A0224046&from=J-GLOBAL&jstjournalNo=D0092A") }}
JST classification (1)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

Terms in the title (4)：
Terms in the title
Keywords automatically extracted from the title.
米

About 米

, 
テレビ

About テレビ

, 
広告

About 広告

, 
分析

About 分析


Return to Previous Page

TOP

BOTTOM