Art

J-GLOBAL ID：200902023225867650   Reference number：91A0268711

Assessing the effect of change in advertising strategy through use of intervention methods.

Author (1)： SOMERS T M (Wayne State Univ., MI)
Material： Annual Meeting Proceedings of the Western Decision Science Institute  (Proceedings of the Annual Meeting of the Western Decision Sciences Institute)
Volume： 20th(1989)  Issue： Vol 1  Page： 435-436  Publication year： 1989 
JST Material Number： E0243B  Document type： Proceedings
Country of issue： United States (USA)  Language： ENGLISH (EN)