About J-GLOBAL

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Researcherの詳細情報

更新日 2011年07月15日

ResearcherJ-GLOBAL ID:200901090123371680

樋口 紀男

ヒグチ ノリオ | HIGUCHI Norio

所属機関・部署:旧所属 日本大学 商学部 商業学科
職名:教授
研究キーワード:マーケティング・コミュニケーション、マーケティング戦略、消費論、消費者行動論
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J-GLOBAL: Linking, Expanding and Sparking

About J-GLOBAL

Linking

J-GLOBAL links information that represents the key to research and development. For example, linking articles and patents with people (authors and inventors) enables the extraction of a sequence of information.
It’s useful for making new discoveries and uncovering new information.

Expanding

The system enables searches of similar kinds of content through linkage with external sites.
It helps you to obtain knowledge from dissimilar fields and discover concepts that cross the boundaries of specialisms.

Sparking

Through repeated linkage and expansioniteration, J-GLOBAL provides unexpected hints for problem-solving and the illumination of new ideas.