Research theme for competitive and other funds (4)：
2021 - 2024 新型コロナウィルス禍における米・中・韓の消費者敵対心の現状と課題
2014 - 2017 The Effects of Consumer Ethnocentrism on Consumer Behavior in the U.S., China, Japan, Korea and Taiwan
2011 - 2013 The impact of consumer animosity on consumer behavior in the U.S., China, Japan, Korea and Taiwan
2009 - 2010 The influence of anti-Japanese sentiment on consumer behavior in the US, China, Korea and Taiwan and more effective marketing tools.
Papers (28)：
Jeongsoo Park, H. Zourrig, K. El Hedhli. The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands. Review of Marketing Science. 2021. 1-18
Ethnocentrism Scales: Reliability, Validity, and Relationship with Political Affiliation. Journal of Global Media Studies. 2020. 26. 23-34
H. Zourrig, Jeongsoo Park. The effects of cultural tightness and perceived unfairness on Japanese consumers’ attitude towards insurance fraud: the mediating effect of rationalization. Journal of Financial Services Marketing. 2019. 24. 1-2. 21-30
Celebrity Advertising in Japan: Tommy Lee Jones as an alien investigator in Suntory TV commercials. Journal of global media studies. 2018. 22. 51-57
The Influence of Country Image and Consumer Animosity on Chinese and South Korean Consumers Responses to US and Japanese Brands
(Society for Marketing Advances 2018)
