Rchr
J-GLOBAL ID:201401031926169433   Update date: Feb. 25, 2021

Chiba Takahiro

チバ タカヒロ | Chiba Takahiro
Affiliation and department:
Job title: Associate Professor
Homepage URL  (1): https://sites.google.com/site/chibatweb/
Papers (5):
  • 野崎光留, 福井ひとみ, 岡﨑 真, 千葉貴宏. "How Brand Collaborations Change Customers' Self-Brand Connections to High-Priced Brand". 2017
  • 千葉貴宏. "Are Superior Services Always Good for Satisfaction Formation?". Serviceology for Smart Service System - Selected and Edited Papers of the 3rd International Conference on Serviceology. 2016
  • 千葉貴宏. 「サービスにおける顧客・従業員・企業の三者間関係」. 『経営論集』. 2016. 第87号,pp. 65-76
  • 千葉貴宏. 「顧客満足と再購買意図の媒介変数に対する概念的吟味:信頼・関係的価値・コミットメント」. 『経営論集』. 2014. 第84号,pp. 129-138
  • 韓 可, 千葉貴宏, 池谷真剛, 小野晃典. "A Comprehensive Model of Anxiety in Gift Giving". International Review of Business Research Papers. Vol. 5, No. 4, pp. 322-334
Lectures and oral presentations  (6):
  • "The Effects of Packaging Color on Consumer Behavior"
    (2018)
  • "Development of the New Consumers' Demand Model: An Extension of the Bandwagon/Snob Effects"
    (2018)
  • "Effective Visual Conditions of Consumer Goods: Focusing on Package Color and Various Factors"
    (2018)
  • "Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory"
    (2017)
  • "Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes"
    (Academy of Marketing Science 2013)
more...
Professional career (1):
  • 修士(商学)
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