Rchr
J-GLOBAL ID：201401079883260043
Update date: Feb. 21, 2024
Nagashima Naoki
ナガシマ ナオキ | Nagashima Naoki
Affiliation and department：
Research field (1)：
Commerce
Research keywords (5)：
Social Media
, Service Evaluation
, India
, Consumer Behavior
, Service Marketing
Research theme for competitive and other funds (4)：
- 2019 - 2023 Internationalization Process of Japan's Service Businesses: Focusing on Emerging Markets
- 2016 - 2019 Understanding Consumers before Foreign Market Entry: Focusing on India
- 2018 - 2019 外食チェーンの新興国進出に先立つ現地消費者の理解 ~ ベトナムでの外食チェーン展開を想定して ~
- 2014 - 2016 Traits of Indian Middle Class Consumers and Implications for Japanese Business Firms
Papers (36)：
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NAGASHIMA, Naoki. Customer Satisfaction Model Revisited: Impact of Pre-Service Expectations and International Comparison. Proceedings for AMA GMSIG. 2024. 1-48
-
Nagashima, Naoki. Vietnamese Consumer Perceptions of Customer Experience: A Comparison with Consumers in Two Other Asian Countries. 2024. 1-4
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長島直樹. 「マーケティング変数に関する質的研究」. 『東洋大学経営論集』. 2023. 100. 57-71
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NAGASHIMA, Naoki. “International Comparison of Consumer Service's Satisfaction Structure Focusing on Prior Expectations”. Academy of Japan Business Studies Conference, July, 2022. 2022. 1-18
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NAGASHIMA, Naoki. “Satisfaction Structure"of Consumer Services and its Intercultural Comparison: Empirical Study Focusing on Expectations and Overall Evaluation”. Academy of International Business US West Chapter, Proceedings,. 2022. 1-11
ｍore...
MISC (29)：
Books (4)：
-
文系のためのデータ分析入門
中央経済社 2017
-
現代マーケティング研究の潮流
中央経済社 2016
-
Finding Latent Needs and its Application to Product Development
2013
-
Business Psychology Vol.3 Psychology of Marketing
Chuo-Keizai 2013
Lectures and oral presentations (1)：
-
化粧品業界におけるプロモーション方式の標準化・適応化が消費者の購買意向に与える影響
(国際ビジネス研究大会 第30回大会(コメンテーター) 2023)
Education (3)：
- 2008 - 2011 Tsukuba University Business Science Department
- 1994 - 1996 Duke University Graduate School
- 1980 - 1984 University of Tokyo Department of Economics
Professional career (2)：
- Ph.D. (Tsukuba University)
- M.A. (Guke University)
Work history (1)：
- 2020/04 - 現在 Toyo University Faculty of Business Administration Professor
Committee career (4)：
- 1998/10 - 2022/03 全国商工会連合会 中小企業景況調査分析委員
- 2005/04 - 2015/03 政策分析ネットワーク 運営委員
- 1999/04 - 2001/03 通商産業省(現、経済産業省) 設備稼働率研究会委員
- 1998/04 - 2000/03 経済団体連合会 産業問題ワークンググループ委員
Awards (1)：
- 2003/01 - Network for Policy Analysis Award for Excellent Paper Expectation and Consumption
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