Katsumata Sotaro

カツマタソウタロウ | Katsumata Sotaro

Affiliation and department：
Job title： Professor
Homepage URL (1)： https://kaken.nii.ac.jp/d/r/80613588.ja.html

Research field (1)： Commerce

Research keywords (3)：ユーザーイノベーション , 消費者行動論 , マーケティング

Research theme for competitive and other funds (12)：

2021 - 2025 複合市場群を分析対象とした市場の創造・成長・変質に関する研究
2021 - 2024 ソーシャルビジネスの展開とソーシャル・アントレプレナーシップの統合的研究
2021 - 2023 危機がもたらす市場の変容とレジリエンス
2017 - 2021 Multifaceted empirical study of market emergence and maturation processes
2016 - 2019 Refinement of user innovation and corporate management

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Papers (73)：

Yanxi Yi, Wangshuai Wang, Sahar Karimi, Sotaro Katsumata, Lu (Monroe) Meng. Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products. Psychology & Marketing. 2024
中野暁, 勝又壮太郎, 山口真一, 一小路武安, 生稲史彦. 消費者はどのように決済手段を選択するか?状況的要因と個人要因を用いた選択行動分析. マーケティング・サイエンス. 2024. 31. 1. 9-37
Yanqin Zeng, Sotaro Katsumata, Qingyu Zhang, Xi Li. Organizational inclusion and sustainable development: An empirical evidence from the context of Eastern culture. Sustainable Development. 2024
Sotaro Katsumata, Akihiro Nishimoto, P.K. Kannan. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic. Journal of Retailing and Consumer Services. 2023. 75. 103453-103453
Chiharu Shimizu, Sotaro Katsumata. Embedded lead users in the organization and consumer lead users in the market. Annals of Business Administrative Science. 2023. 22. 5. 75-89

ｍore...

MISC (2)：

Sotaro Katsumata, Seungjin Kim. The Text-Score Allocation Model: Finding Latent Topics of Online Review Documents and Multi-Item Ratings. Discussion Papers In Economics And Business Graduate School of Economics, Osaka University. 2020. 20. 01
勝又壮太郎, 一小路武安. 「達成」と「共有」~ゲームユーザーがもつ2つの志向性~. ファミ通モバイルゲーム白書2017. 2016. 30-33

Books (5)：

Education (3)：

2008 - 2011 The University of Tokyo Graduate School of Economics
2005 - 2007 The University of Tokyo Graduate School of Economics
2001 - 2005 University of Tsukuba School of Science and Engineering College of Policy and Planning Sciences

Professional career (1)：

Work history (5)：

2023/05 - 現在 Osaka University Graduate School of Economics Professor
2015/04 - 2023/04 Osaka University Graduate School of Economics Associate Professor
2021/08 - 2022/08 University of Maryland Robert H. Smith School of Business Visiting Associate Professor
2011/10 - 2015/03 Nagasaki University Faculty of Economics Associate Professor
2011/04 - 2011/09 Nagasaki University Faculty of Economics Assistant Professor

Committee career (6)：

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Awards (15)：

2023/10 - 日本マーケティング学会マーケティングジャーナル2023 / ベストペーパー賞消費者のメンタルアカウンティングにおける心理的所有感の価値拡大効果
2022/06 - 組織学会第38回組織学会高宮賞(論文部門)
2020/10 - 日本消費者行動研究学会研究奨励賞(青木幸弘賞)
2019/12 - 日本マーケティング・サイエンス学会 JIMSベストポスター賞
2019/06 - 日本商業学会優秀論文賞

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