YOSHIDA Masayuki

ヨシダマサユキ | YOSHIDA Masayuki

Affiliation and department：
Job title： Professor
Homepage URL (1)： https://scholar.google.com/citations?hl=en&user=dCyvO5IAAAAJ

Research field (1)： Sports science

Research keywords (4)： sport sponsorship , sport consumer behavior , sport marketing , sport management

Research theme for competitive and other funds (5)：

Papers (51)：

Yoshida, M., Sato, M., & Doyle, J. Feeling Vital by Watching Sport: The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality. Journal of Sport Management. 2023. 37. 4. 229-242
Inoue, Y., Yoshida, M., Swanson, S., & Medway, D. Tokyo 2020 and diversity attitudes of young residents: A latent change score analysis of effects of event identification. Annals of Tourism Research Empirical Insights. 2023. Advance online publication
Sato, M., Yoshida, M., Doyle, J., & Choi, W. Consumer-brand identification and happiness in experiential consumption. Psychology & Marketing. 2023. Advance online publication. 1-14
Yoshida, M., Sato, M., Pizzo, A., & Kuramasu, R. The evolution of psychological involvement and customer loyalty: A longitudinal analysis of fitness facility members. Sport Management Review. 2023. Advance online publication
Aizawa, K., Orr, M., Inoue, Y., Nagazumim, J., & Yoshida, M. Leveraging sport events for sustainable sport participation: How schools contribute to sport development through events. European Sport Management Quarterly. 2023. 23. 3. 662-682

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Books (7)：

スポーツ白書(第5版)第8章スポーツとメディア.
笹川スポーツ財団 2017
よくわかるスポーツマーケティング
ミネルヴァ書房 2017 ISBN:4623081184
スポーツ産業論(第6版)第9章スポーツサービスと消費行動.原田宗彦(編).
杏林書院 2015
スポーツ白書(第4版)第8章スポーツとメディア.
笹川スポーツ財団 2014
メディカルフィットネスQ & A:運動指導を通じての高齢者の生活満足度の向上.田中喜代次・太田玉紀・新庄信英(監修).日本メディカルフィットネス研究会(編).
社会保険研究所 2014

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Education (3)：

2005 - 2009 The Florida State University Department of Sport Management The Doctoral Program in the Department of Sport Management
2002 - 2004 University of Tsukuba 体育研究科修士課程
1998 - 2002 University of Tsukuba 体育専門学群

Professional career (1)：

Work history (4)：

2022/04 - 現在 Hosei University Faculty of Sports and Health Studies Professor
2017/04 - 2022/03 Hosei University Faculty of Sports and Health Studies Associate professor
2009/04/01 - 2017/03/31 びわこ成蹊スポーツ大学スポーツ学部専任講師を経て准教授
2009/04 - 2017/03 Biwako Seikei Sport College College of Sport Study Assistant Professor in 2009 and Associate Professor in 2013

Committee career (7)：

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Awards (6)：

2019/06 - NASSM Research Fellow Award
2019/03 - 第11回日本スポーツマネジメント学会学会賞
2014/11 - 第7回日本スポーツマネジメント学会学会賞
2012/12 - 第5回日本スポーツマネジメント学会学会賞
2008/05 - The North American Society for Sport Management The 2008 NASSM Student Research Competition Award

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Association Membership(s) (4)：

日本スポーツマネジメント学会 , 日本スポーツ産業学会 , The North American Society for Sport Management , 日本マーケティング学会

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