Tatsuya Kimura. New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan. GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022. 2022. 7. 3. 129-137
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN THE INTEGRATION OF R&D AND MARKETING DEPARTMENTS ON NEW PRODUCT PERFORMANCE. Conference Proceedings: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. 2010
Tatsuya Kimura. Cross-functional Interaction between Marketing and Research & Development: Effects on Integration and New Product Development Success. Journal of Management & World Business Research. 2010. Vol. 7. No. 1. 13-26
Tatsuya Kimura. The Use of Mailing Lists on the Internet as a Collaborative Learning Vehicle in a Marketing Class in Japan. INTED2009 Proceedings CD. 2009. ISBN: 978-846127578-6
Tatsuya Kimura. Mailing Lists on the Internet as a collaborative Learning Vehicle in an MBA Class in Japan. ED-MEDIA Proceedings CD. 2009. ISBN 1-880094-73-8
An Introduction of the New Customer Loyalty Measurement in Japanese Market
(International Conference on Research in Management 2019)
Adaptability of the Net Promoter Score in the Japanese Market: Relationships between Customers' Recommendation Score and Customer Value
(8th Business and Management Conference 2018)
Effectiveness of Internal Marketing Directed at Care Workers in Japan
(International Conference on Marketing 2017)
