朴宰佑

パクゼウ | Jaewoo Park

所属機関・部署：
職名：教授

研究分野 (1件)：商学

研究キーワード (5件)：センサリー・マーケティング , 感覚マーケティング , 消費者心理 , 消費者行動 , マーケティング

競争的資金等の研究課題 (10件)：

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論文 (50件)：

Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco. Decoding the meaning of alternative proteins: Connotations and music-matching. Food Quality and Preference. 2024. 105117-105117
Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence. Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding. Journal of Destination Marketing & Management. 2023. 30. 100815-100815
Zining Wang, Jaewoo Park. “Human-like” is powerful: The effect of anthropomorphism on psychological closeness and purchase intention in insect food marketing. Food Quality and Preference. 2023. 109. 104901-104901
Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy. The temperature of newness: How vision-temperature correspondence in advertising influences newness perception and product evaluation. Journal of Business Research. 2023. 160. 113801
朴宰佑, 外川拓, 元木康介. センサリーナッジ- 感覚要因が健康的な食行動に及ぼす影響の文献レビュー -. マーケティングジャーナル. 2023. 42. 3. 6-16

MISC (1件)：

石井裕明, 外川拓, 朴宰佑, 松本大吾. 観光地や宿泊施設の広告レイアウトと消費者の心理的距離. 日本観光研究学会全国大会学術論文集 Proceedings of JITR annual conference. 2019. 34. 65-68

書籍 (6件)：

講演・口頭発表等 (58件)：

It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention
(Association for Consumer Research, Annual Conference (Seattle, USA) 2023)
Male or female: the effect of human face presence on consumers’ responses to the advertised insect food
(15th Pangborn Sensory Science Symposium (Nantes, France) 2023)
How and when do virtual influencers positively affect consumer responses to endorsed brands?
(European Association for Consumer Research (Amsterdam, Netherlands) 2023)
Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?
(European Association for Consumer Research (Amsterdam, Netherlands) 2023)
The Semantic Congruence of Sound and Visual Position of Brand Names: Downstream Effect of Fluency and Moderated Effect by Product Origin
(Society for Consumer Psychology Annual Conference (San Juan, Perto Rico) 2023)

学歴 (2件)：

学位 (1件)：

経歴 (8件)：

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受賞 (3件)：

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朴 宰佑