Mineo, Kei, Taketani, Keigo. The Influence of Food Neophobia on the Attitude toward International and Domestic Travel: A Comparison of Japanese and American Consumers. 商経学叢. 2023. 70. 3. 171-185
Keigo Taketani, Kei Mineo. Can Market Mavens Be Negative Word of Mouth Senders? the Moderating Role of Assumed-Competence and Gender. Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. 2021. 225-240
Kei Mineo. The Effects of a Third-party Certification Seal in Advertising: The Role of Need for Cognition. ADVANCES IN ADVERTISING RESEARCH, VOL X: MULTIPLE TOUCHPOINTS IN BRAND COMMUNICATION. 2019. 147-159
峯尾圭. ARF『Journal of Advertising Research』より DTC動画広告における字幕の文字サイズとコントラストが及ぼす影響-広告メッセージの最も効果的な提示方法とは(原題:Superimposed Text Size and Contrast Effects in DTC TV Advertising: Which Presentation Format is Best for Rx Drug Messaging to Consumers?)【論文抄訳】. 日経広告研究所報. 2021. 319. 87-70
峯尾圭. ARF『Journal of Advertising Research』より フェミニズムと女性を起用した性的な広告に対する反応-韓国の消費者を対象とした実証実験(原題:Feminism and Advertising : Responses to Sexual Ads Featuring Women)【論文抄訳】. 日経広告研究所報. 2020. 313. 117-102
峯尾圭. ARF『Journal of Advertising Research』より 顔画像と顔のように見える画像(顔パレイドリア)を用いた印刷広告ー消費者の反応に関する実証研究ー(原題:Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising) 【論文抄訳】. 日経広告研究所報. 2019. 307. 100-84
峯尾圭. ARF『Journal of Advertising Research』より 買い物経験に対する理解とメディアとしてのショッピングモールへの示唆 -顧客を魅了し、維持するために必要な要素とは-(原題:Understanding the Shopping Experience and Its Implications for Malls as Marketing Media: Attracting and Retaining Customers through Fashion, Service, and Improved Food Options) 【論文抄訳】. 日経広告研究所報. 2018. 301. 80-63
峯尾圭. ARF『Journal of Advertising Research』より オンライン・プロモーション・ゲームの伝播に何が寄与するか?-プレーヤーの腕前とインセンティブ報酬がゲームの推奨に与える影響-(原題:What Makes Online Promotional Games Go Viral? : Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation) 【論文抄訳】. 日経広告研究所報. 2017. 51. 295. 106-94
What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case?
(The 21st International Conference on Research in Advertising (ICORIA) 2023 2023)
The Influence of Food Neophobia on the Attitudes Toward International and Domestic Travel: A Comparison of Japanese and American Consumers
(The 21st International Conference on Research in Advertising (ICORIA) 2023 2023)
From Redundancy to Reinforcement: Optimizing Subtitled Video Advertisements for Multiple Viewing Conditions
(The 21st International Conference on Research in Advertising (ICORIA) 2023 2023)
How Do Foreign Tourists React To Mistranslations?
(ANZMAC(Australian & New Zealand Marketing Academy) Conference 2022 2022)