文献
J-GLOBAL ID:201702258032015112
整理番号:17A1544087
販売マーケティング界面の戦略的及び経営的アラインメント:SME配置内の二重経路【Powered by NICT】
Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration
著者 (7件):
Malshe Avinash
(University of St. Thomas, 1000 LaSalle Avenue, Minneapolis, MN 55403, United States)
,
Malshe Avinash
(University of St. Thomas, 2115 Summit Ave, St. Paul, MN 55105, United States)
,
Friend Scott B.
(Miami University, 800 E. High Street, Oxford, OH 45056, United States)
,
Al-Khatib Jamal
(University of St. Thomas, 1000 LaSalle Avenue, Minneapolis, MN 55403, United States)
,
Al-Khatib Jamal
(University of St. Thomas, 2115 Summit Ave, St. Paul, MN 55105, United States)
,
Al-Habib Mohammed I.
(King Abdulaziz University, PO Box 80200, Jeddah 21589, Saudi Arabia)
,
Al-Torkistani Habiballah Mohamed
(King Abdulaziz University, PO Box 80200, Jeddah 21589, Saudi Arabia)
資料名:
Industrial Marketing Management
(Industrial Marketing Management)
巻:
66
ページ:
145-158
発行年:
2017年
JST資料番号:
B0202E
ISSN:
0019-8501
CODEN:
IMMADX
資料種別:
逐次刊行物 (A)
記事区分:
原著論文
発行国:
オランダ (NLD)
言語:
英語 (EN)