文献
J-GLOBAL ID:201802217504610028
整理番号:18A0332812
新製品更新の動的なマーケティング-運用境界モデル【Powered by NICT】
A dynamic marketing-operations interface model of new product updates
著者 (3件):
Samuel Sale R.
(Department of International Business and Entrepreneurship, College of Business & Entrepreneurship, University of Texas Rio Grande Valley, 1201 W. University Dr., Edinberg, TX 78539, United States)
,
Mesak Hani I.
(Department of Marketing and Analysis, College of Business, Louisiana Tech University, 502W. Texas Av., P.O. Box 10318, Ruston, LA 71272, United States)
,
Inman R. Anthony
(Department of Management, College of Business, Louisiana Tech University, 502W. Texas Av., P.O. Box 10318, Ruston, LA 71272, United States)
資料名:
European Journal of Operational Research
(European Journal of Operational Research)
巻:
257
号:
1
ページ:
233-242
発行年:
2017年
JST資料番号:
A0547A
ISSN:
0377-2217
資料種別:
逐次刊行物 (A)
記事区分:
原著論文
発行国:
オランダ (NLD)
言語:
英語 (EN)