文献
J-GLOBAL ID:202102214085628042
整理番号:21A2693276
リンゴまたはHuawei:スマートフォンのフロー,ブランドイメージ,ブランドアイデンティティ,ブランド人格および購買意図の理解【JST・京大機械翻訳】
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
著者 (10件):
Mao Yanhui
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Mao Yanhui
(Department of Psychology and Behavior Science, Zhejiang university, Hangzhou 310028, China)
,
Lai Yao
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Luo Yuwei
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Liu Shan
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Du Yixin
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Zhou Jing
(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)
,
Ma Jianhong
(Department of Psychology and Behavior Science, Zhejiang university, Hangzhou 310028, China)
,
Bonaiuto Flavia
(Facolta di Economia, Universitas Mercatorum, 00186 Roma, Italy)
,
Bonaiuto Marino
(Dipartimento di Psicologia dei Processi di Sviluppo e Socializzazione, Sapienza Universita di Roma, 00185 Roma, Italy)
資料名:
Sustainability (Web)
(Sustainability (Web))
巻:
12
号:
8
ページ:
3391
発行年:
2020年
JST資料番号:
U7281A
ISSN:
2071-1050
資料種別:
逐次刊行物 (A)
記事区分:
原著論文
発行国:
スイス (CHE)
言語:
英語 (EN)