文献
J-GLOBAL ID:202202266379900204
整理番号:22A0941373
B2Bマーケティングにおけるチャットボットの従業員の認知:アフォーダンス対不一致【JST・京大機械翻訳】
Employees’ perceptions of chatbots in B2B marketing: Affordances vs. disaffordances
著者 (3件):
Lin Xiaolin
(Assistant Professor of Computer Information Systems, Department of Computer Information and Decision Management, Paul and Virginia Engler College of Business, West Texas A&M University, 2501 4th Ave, Canyon, TX 79016, United States of America)
,
Shao Bin
(Decision Management & Terry Professor of Business, Department of Computer Information and Decision Management, Paul and Virginia Engler College of Business, West Texas A&M University, 2501 4th Ave, Canyon, TX 79016, United States of America)
,
Wang Xuequn
(School of Business and Law, Edith Cowan University, Joondalup, WA 6027, Australia)
資料名:
Industrial Marketing Management
(Industrial Marketing Management)
巻:
101
ページ:
45-56
発行年:
2022年
JST資料番号:
B0202E
ISSN:
0019-8501
CODEN:
IMMADX
資料種別:
逐次刊行物 (A)
記事区分:
原著論文
発行国:
オランダ (NLD)
言語:
英語 (EN)