文献
J-GLOBAL ID:202402222219190040
整理番号:24A0344668
COVID-19パンデミック中のMSMEの財務と持続可能性に対する電子商取引とディジタルマーケティング採用の影響:経験的研究【JST・京大機械翻訳】
Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study
著者 (6件):
Gao Jianli
(Business School, Shandong Technology and Business University, Yantai 264005, China)
,
Siddik Abu Bakkar
(School of Management, University of Science and Technology of China (USTC), Jinzhai Road, Hefei 230026, China)
,
Abbas Sayyed Khawar
(Doctoral School of Economics, Business and Informatics, Corvinus University of Budapest, H-1093 Budapest, Hungary)
,
Hamayun Muhammad
(Department of Management Science and Commerce, Bacha Khan University, Charsadda 25100, Pakistan)
,
Masukujjaman Mohammad
(Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia)
,
Alam Syed Shah
(Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia)
資料名:
Sustainability (Web)
(Sustainability (Web))
巻:
15
号:
2
ページ:
1594
発行年:
2023年
JST資料番号:
U7281A
ISSN:
2071-1050
資料種別:
逐次刊行物 (A)
記事区分:
原著論文
発行国:
スイス (CHE)
言語:
英語 (EN)