岸谷和広

キシヤカズヒロ | Kishiya Kazuhiro

所属機関・部署：
職名：教授

研究分野 (1件)：商学

研究キーワード (4件)：広告 , 消費者行動 , マーケティング , マーケティング;消費者行動;広告;

競争的資金等の研究課題 (15件)：

全件表示

論文 (31件)：

KISHIYA,Kazuhiro. Brand Endorsement on Instagram: How do expertise and similarity affect endorsed and alternative brands via searching behavior?. Kansai University Review of Business and Commerce. 2022. No. 21 (March), pp. 17-29
Kishiya,Kazuhiro. Examining the Influence of Media Usage on Product Placement Effectiveness. 2017 proceedings of conference of the American Academy of Advertising,. 2018. 61-68
Kishiya,Kazuhiro. Exploring the Impact of Celebrity Endorsement on Product Placement Effectiveness. International Journal of Marketing & Distribution. 2018. Vol.2(1),25-35
Kishiya,Kazuhiro. Examining the Influence of Media Usage on Product Placement Effectiveness. 2017 proceedings of conference of the American Academy of Advertising,. 2018. 61-68
Kishiya,Kazuhiro. Exploring the Impact of Celebrity Endorsement on Product Placement Effectiveness. International Journal of Marketing & Distribution. 2018. Vol.2(1),25-35

書籍 (9件)：

講演・口頭発表等 (30件)：

Examining the Influence of Media Usage on Product Placement Effectiveness
(2018 AmericanAcademy of Advertising Annual Conference 2018)
Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform
(2016 American Marketing Association Summer Educator's Conference Educator's Conference 2017)
Antecedent and Consequences of Value on Embedded Brand Sites on SNSs
(16th InternationalConference on Research in Advertising 2017)
インターネット媒体における広告効果研究
(多国籍企業学会西部部会 2016)
Examining the Relationship among National Culture, Lindividual-level Variable and Consumer Attiutde,
(19th International Conference on Knowledge Based and Intelligent Information and Engineering Systems 2015)

学歴 (3件)：

学位 (1件)：

経歴 (1件)：

受賞 (1件)：

所属学会 (4件)：

American Marketing Association , 日本消費者行動学会 , 日本広告学会 , 日本商業学会

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岸谷 和広