朴宰佑

パクゼウ | Jaewoo Park

所属機関・部署：
職名：教授

研究分野 (1件)：商学

研究キーワード (5件)：センサリー・マーケティング , 感覚マーケティング , 消費者心理 , 消費者行動 , マーケティング

競争的資金等の研究課題 (10件)：

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論文 (53件)：

Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, Maggie Geuens. How and when do virtual influencers positively affect consumer responses to endorsed brands?. Journal of Business Research. 2024. 183. 114863-114863
Zining Wang, Jaewoo Park. Does personality make a difference? Exploring the connections between the big five personality traits and entomophagy among Japanese consumers. Food Quality and Preference. 2024
Rajat Roy, Taku Togawa, Jaewoo Park, Hiroaki Ishii, Vik Naidoo. The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 2024. 182. 114797-114797
Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco. Decoding the meaning of alternative proteins: Connotations and music-matching. Food Quality and Preference. 2024. 105117-105117
Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence. Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding. Journal of Destination Marketing & Management. 2023. 30. 100815-100815

MISC (1件)：

石井裕明, 外川拓, 朴宰佑, 松本大吾. 観光地や宿泊施設の広告レイアウトと消費者の心理的距離. 日本観光研究学会全国大会学術論文集 Proceedings of JITR annual conference. 2019. 34. 65-68

書籍 (6件)：

講演・口頭発表等 (61件)：

Do consumers genuinely perceive insect-based foods as healthier and more sustainable? The role of information provision
(11th Conference on Sensory and Consumer Research (Dublin, Ireland) 2024)
Exploring consumer responses to sustainable luxury products made of leather alternatives
(Global Fashion Management Conference 2024 (Milan, Italy) 2024)
Spending more or spending less: How friends’ expenditures influence our consumption intentions in the context of companion shopping
(Asia-Pacific Assciation for Consumer Research Conference (Bali, Indonesia) 2024)
It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention
(Association for Consumer Research, Annual Conference (Seattle, USA) 2023)
Male or female: the effect of human face presence on consumers’ responses to the advertised insect food
(15th Pangborn Sensory Science Symposium (Nantes, France) 2023)

学歴 (2件)：

学位 (1件)：

経歴 (8件)：

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受賞 (2件)：

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朴 宰佑