Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi. The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?. Journal of Marketing. 2021. 85. 4. 123-140
Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto, Takeshi Moriguchi. When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism. Journal of Advertising. 2020. 49. 5. 508-524
Kazuhisa Takemura, Ayaka Katsura, Takashi Ldeno, Shiori Tatem-Atsu, Haiime Murakami, Takeshi Moriguchi, Shuzo Abe. Effect of spatial distance on consumer choice process in picture and text based advertisings. INTERNATIONAL JOURNAL OF PSYCHOLOGY. 2016. 51. 443-444
守口 剛. 事例で学ぶブランドを育てるプロモーション(最終回)ブランド価値の階層構造とプロモーション : 価格訴求型から価値訴求型へのウェイトシフト. Top promotions販促会議. 2012. 174. 132-135