Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy. The Temperature of Newness: How Vision-Temperature Correspondence in Advertising Influences Newness Perception and Product Evaluation. Journal of Business Research. 2023. 160. 113801
Kosuke Motoki, Taku Togawa. Multiple Senses Influencing Healthy Food Preference. Current Opinion in Behavioral Sciences. 2022. 48. 101223-101223
Taku Togawa, Yoko Sugitani. Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention. Journal of Consumer Psychology. 2022. 32. 4. 687-698