Mariko Morimoto. Adoption of contact-tracing mobile applications in Japan: the relationship with source credibility and privacy. Journal of Communication in Healthcare. 2025. 1-12
Antecedents of Diffusion of Contact-Tracing Apps for Infectious Disease Prevention in Japan: The Roles of Self-Efficacy and Privacy Perception. International Journal of Pharmaceutical and Healthcare Marketing. 2025
Mariko Morimoto. The Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers. Journal of Promotion Management. 2023. 1-30
Mariko Morimoto. The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns. Journal of International Consumer Marketing. 2022. 1-15
Mariko Morimoto. Consumers' information control and privacy concerns in personalised social media advertising. International Journal of Internet Marketing and Advertising. 2022. 17. 3/4. 325-325
Cultural Influence on Online Personal Information Disclosure: A Case of Japanese Consumers
(73rd annual conference of the International Communication Association 2023)
Social Media Advertising and Consumers’ Online Privacy Concerns in Japan: The Case of Personalized Advertising
(Transforming Advertising in the New Media Landscape: Perspectives for Asia Pacific, Nanyang Technological University 2019)
Celebrity Endorsement in OTC Drug Advertising in Japan: The Relationship between Congruency and Perceived Endorser Credibility
(2018 Conference of the American Academy of Advertising 2018)
Examining Ad Appeals in Over-the-Counter Drug Advertising in Japan
(Annual Conventions of the Association for Education in Journalism and Mass Communication 2016)
Content Characteristics of OTC Drug Advertising in Japan: A Comparison between TV Commercials and OTC Drug Websites
(2016 Conference of the American Academy of Advertising 2016)
学歴 (3件)：
2001 - 2005 ミシガン州立大学 その他(大学院) マスメディアPh.D.プログラム
1995 - 1997 ボストン大学 その他(大学院) マスコミュニケーション学科
1991 - 1995 アメリカン大学 その他(学部) パブリックコミュニケーション学科
学位 (3件)：
学士(パブリック・コミュニケーション) (アメリカン大学)
修士(マス・コミュニケーション) (ボストン大学)
博士(マス・メディア) (ミシガン州立大学)
経歴 (5件)：
2019/04 - 現在 早稲田大学 国際教養学部 教授
2017/04 - 2019/03 早稲田大学 国際教養学部 准教授
2012/09 - 2017/03 上智大学 国際教養学部国際教養学科 准教授
2010/09 - 2012/08 エマーソン大学 専任講師
2005/08 - 2010/08 ジョージア大学 専任講師
所属学会 (4件)：
International Communication Association
, American Academy of Advertising
, Association for Education in Journalism and Mass Communication
, 日本マーケティング学会
