Chiyin Chen, Zhen Li, Shuai Yang, Dongmei Cao. Driving eco-friendly product purchases through social media: How does peer influence work?. Journal of Consumer Behaviour. 2024. 23. 6. 3213-3231
Yahui Liu, Bin Li, Shuai Yang, Zhen Li. Handling missing values and imbalanced classes in machine learning to predict consumer preference: Demonstrations and comparisons to prominent methods. Expert Systems with Applications. 2024. 237. 121694-121694
You Li, Yaping Chang, Zhen Li, Lixiao Geng. The value of psychological ownership: How buy-online-and-pick-up-in-store enhances consumer loyalty. European Journal of Marketing. 2023. 58. 1. 119-142
Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi. IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES. Global Fashion Management Conference. 2020. 2020. 1350-1350
Fangzhou Li, Zhen Li, Ken Ishibashi, Shuai Yang. Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services. Proceedings of 2020 Global Marketing Conference. 2020
Global Luxury: Organizational Change and Emerging Markets since the 1970s
Red Globe Press 2017 ISBN:9789811052354
講演・口頭発表等 (11件)：
Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services
(2020 Global Marketing Conference 2020)
Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining
(2018 IEEE International Conference on Data Mining 2018)
Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data
(38th ISMS Marketing Science Conference 2016)
Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data
(38th ISMS Marketing Science Conference 2016)
Vehicle Ownership and Economic Development
(3rd Asia- Pacific World Congress on Computer Science and Engineering 2016)
