Geer He, Hiroyuki Fukuchi. Inheriting the DNA of emergingness: Strategies of advanced market firms under emerging market ownership. Thunderbird International Business Review. 2023. 65. 3. 325-340
Hiroyuki Fukuchi, Wataru Uehara, Hiromi Kamata, Geer He. COVID-19 policies and hoteliers' responses in Japan. Annals of Tourism Research Empirical Insights. 2022. 3. 2
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi. The use of marketing and financial metrics in Japanese firms. International Journal of Marketing & Distribution. 2021. 4. 1. 1-14
Nakagawa, K, Nakagawa, M, Fukuchi, H, Sasaki, M, Tada, K. Japanese management styles: To change or not to change? A subsidiary control perspective (共著). Journal of International Business and Economics. 2018. 6. 2. 1-17
Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm
(Association of Marketing Theory and Practice (AMTP) 2018 Annual Meeting 2018)
Dual-structure of distribution channels in emerging markets: Review, integration and future research agenda
(EIBA (European International Business Academy) 2017 Milan Conference 2017)
新興国におけるマーケティング戦略と現地法人の管理
(日本商業学会関東部会10月研究会 2016)
Effect of Control and Crossvergence on Knowledge Building in Emerging Markets: Evidence from Japanese Multinationals
(SMS Annual Conference 2015)
Management of Foreign Countries: Power, Knowledge Transfer and Trust
(SMS Annual Conference 2013)