De Maeyer Peter

デピーターメイヤー | De Maeyer Peter

所属機関・部署：
職名：准教授

研究分野 (1件)：その他

研究キーワード (1件)： Financial services marketing, marketing research, advertising

論文 (12件)：

Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer. Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis. International Journal of Bank Marketing. 2021. 39. 7. 1446-1478
Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon Zaby. Drivers of continuance intention with mobile banking apps. International Journal of Bank Marketing. 2019. Forthcoming
Hooman Estelami, Peter De Maeyer, Nicholas Estelami. Determinants of extended warranty prices for consumer durables. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2016. 25. 7. 687-699
Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer. Billboard and cinema advertising: Missed opportunity or spoiled arms?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2014. 31. 4. 425-433
Applying the peak-end rule of remembered satisfaction to reference prices. 2013. 22. 3

MISC (1件)：

Drivers of Prices for Extended Product Warranties: An Extended Abstract. Proceedings of the Academy of Marketing Science. 2017

学位 (3件)：

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