David Marutschke. Product Experience Along the Customer Journey : A New Look at Perceived Quality Through Time. Osaka Keidai Ronshu. 2025. 76. 3. 23-32
Customer Experience Management - a guided Framework for Qualitative Research. Journal of Serviceology. 2023. 8. 2. 1-6
Marutschke David. Considerations on the Customer Experience Management Cycle. The Review of Business Administration. 2020. 44. 1. 3-11
Report of the 20th International SME Study Forum. Business economy. 2023. 58. 39-42
Analyzing Customer Experience from a Process Management Perspective. 2022
書籍 (8件)：
Perceived Quality and Quality Inspection in the Light of Automotive Mobility’s Digital Transformation-A Perspective of Car Importers in Japan
Springer Singapore 2023
Holistic Measurement Approach of Customer Experiences - Findings from a Japanese New Car Buyer Study
Springer Nature Singapore Pte Ltd. 2020
Understanding Fluency and Friction in Customer Experience Management
IGI Global 2019
Continuous Improvement Strategies - Japanese Convenience Store Systems
2012
Continuous Improvement Strategies - Japanese Convenience Store Systems
Palgrave Macmillan 2012 ISBN:9780230355668
Energizing Luxury Fashion Brands - Social Media Analysis and Case Study
(The Fourth EAJS (European Association for Japanese Studies) Conference, Tohoku University, Japan 2025)
Energizing Luxury Fashion Brands - Social Media and Collaborations with Japanese Anime
(2025 American Marketing Association (AMA) Global SIG conference, Sidney, Australia 2025)
A framework to understand and holistically manage experiences
(The 8th International Conference on Serviceology (ICServ2023), Tokyo, Japan 2023)
Customer experience management as a new form of value creation
(17th International Conference of the European Association of Japanese Studies 2023)
Analyzing Customer Experience from a Process Management Perspective
(The 10th domestic Conference of Society for Serviceology 2022)
