王力勇

オウリョクユウ | WANG Liyong

所属機関・部署：
職名：教授

研究分野 (1件)：商学

研究キーワード (4件)：観光マーケティング , バーチャル観光 , 観光客行動 , グローバル・マーケティング

競争的資金等の研究課題 (4件)：

2024 - 2027 The Smart Tourism Experience: A Tourist-Centric Conceptualization and Empirical Investigation
2023 - 2024 榎本石鹸の改良と商品化検証 -化学・歴史学・商学による文理融合研究
2018 - 2024 The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
2018 - 2024 An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels

論文 (8件)：

王力勇. Relational exchanges in the tourism distribution channels: An exploratory study on accommodation providers and tour operators. Tourism and Hospitality Research. 2025. 25. 1. 3-14
王力勇, プラートカロラス. Tourism distribution channels in the luxury travel segment: Outbound tour operator perspectives. 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference Proceedings. 2023. 269-276
韓星, プラートカロラス, 王力勇. Social interaction in co creating the tourist experience An exploratory study of Chinese visitors to Japan. Sustainable and Collaborative Tourism in a Digital World, Advances in Tourism Marketing. 2021. 29-47
韓星, プラートカロラス, 王力勇. Tourist-Tourist Social Interaction in the Co-creation and Co-destruction of Tourism Experiences among Chinese Outbound Tourists. Tourism Planning & Development. 2021. 18. 2. 189-209
王力勇, プラートカロラス. Message Strategy Typologies: A Review, Integration, and Empirical Validation in China. Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany. 2016. 201-213

MISC (8件)：

王力勇, プラートカロラス. Channel conflicts between hoteliers and inbound tour operators in Japan: An exploratory study. THE INC 2022 Tourism, Hospitality & Events Innovation and Resilience during Uncertainty. 2022. 216-217
韓星, プラートカロラス, 王力勇. From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to Japan. INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019. 2019
韓星, プラートカロラス, 王力勇. The role of social interaction in the co-creation of tourist experiences: A literature review. Travel and Tourism Research Association: Advancing Tourism Research Globally. 2019
韓星, プラートカロラス, 王力勇. The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach. Travel and Tourism Research Association: Advancing Tourism Research Globally. 2019
韓星, プラートカロラス, 王力勇. Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising. Proceedings of the 17th International Conference on Research in Advertising (ICORIA). 2017

講演・口頭発表等 (23件)：

鶴雅リゾートー地域資源を生かし、差別化戦略を図る
(日本マーケティング協会 2023)
TOURISM DISTRIBUTION CHANNELS IN THE LUXURY TRAVEL SEGMENT: OUTBOUND TOUR OPERATOR PERSPECTIVES
(the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM) 2023)
CHANNEL RELATIONSHIPS OF TOURISM ENTERPRISES: A CASE OF HOTELS AND TOUR OPERATORS IN JAPAN
(the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM) 2023)
Channel conflicts between hoteliers and inbound tour operators in Japan: An exploratory study
(THE INC 2022 2022)
旅行業の流通チャネルに関してー北海道におけるホテルとインバウンド・ツアーオペレーターとのチャネル・コンフリクトを中心に
(日本商業学会北海道部会 2022)

学歴 (1件)：

学位 (1件)：

経歴 (4件)：

委員歴 (5件)：

所属学会 (4件)：

日本マーケティング学会 , 日本広告学会 , 日本商業学会 , アジア経営学会

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王 力勇