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Woo Li Ko

所属機関・部署：

研究分野 (1件)：商学

研究キーワード (1件)： Marketing strategy, Strategic alliances, Customer Relationship Management (loyalty program)

論文 (7件)：

Woo Li Ko. Linking Media Communication Efficiencies to Stock Valuation. Global Studies. 2024. 8. 149-160
Woo Li Ko, Kyunghwan Kim. Prospects of Japan’s Electronic Vehicle Market: An Analysis Through Toyota Motors’ Hybrid Vehicle Deployment. Journal of East Asia Management. 2024. 5. 1. 75-90
Woo Li Ko, Tae Ho Song. Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry. Journal of Hospitality & Tourism Research. 2024
電気自動車時代におけるマーケティング戦略方向性のケーススタディ:Hyundai自動車の日本市場再参入事例を中心に. 武蔵野大学グローバルスタディーズ研究所. 2023. 7. 79-95
Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song. The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments. JOURNAL OF BUSINESS RESEARCH. 2020. 120. 453-461

講演・口頭発表等 (7件)：

The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior
(2024 Global Fashion Management Conference at Milan 2024)
THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL
(2023 Global Marketing Conference 2023)
The Role of Time in Customer Reactions for Scarcity Appeals
(ISMS Marketing Science Conference 2021)
A Study of Strategic Alliances, Marketing Capability, and Firm value
(Global Alliance of Marketing& Management Association (GAMMA) Global Marketing Conference, Hotel New Otani, Tokyo. 2018)
Boosting the Effects of Goal-Gradient Behavior in Customer Loyalty Programs
(Korean Marketing Management Association's (KMMA)Spring Conference, Pusan National University, Korea 2015)

学歴 (3件)：

委員歴 (1件)：

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