Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song. The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments. JOURNAL OF BUSINESS RESEARCH. 2020. 120. 453-461
Tae Ho Song, Sang Yong Kim, Woo Li Ko. DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY. JOURNAL OF TRAVEL & TOURISM MARKETING. 2017. 34. 1. 70-81
Tae Ho Song, Mincheol Kim, Wooli Ko. The Application of the Goal-Gradient Hypothesis and Temporal Construal Theory to Customer Loyalty Programs. Asia Marketing Journal. 2014. 16. 1. 1-12
講演・口頭発表等 (5件)：
The Role of Time in Customer Reactions for Scarcity Appeals
(ISMS Marketing Conference 2021)
A Study of Strategic Alliances, Marketing Capability, and Firm value
(Global Alliance of Marketing& Management Association (GAMMA) Global Marketing Conference, Hotel New Otani, Tokyo. 2018)
Boosting the Effects of Goal-Gradient Behavior in Customer Loyalty Programs
(Korean Marketing Management Association's (KMMA)Spring Conference, Pusan National University, Korea 2015)
Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
(International Conference of Asian Marketing Associations (ICAMA), Waseda University, Tokyo. 2015)
Assessing Media Communication Efficiencies
(INFORMS Marketing Science Conference, Emory University, Atlanta. 2014)
学歴 (3件)：
2012 - 2016 Korea University Business School Business administration Ph.D
2006 - 2008 Korea University Business School Business Administration Master
2001 - 2005 University of Technology, Sydeny Business BA
