2022 - 2022 Investigating the impact of CSR tactic on consumer outcomes: Comparison between the most effective domestic and international CSR tactics
論文 (4件)：
Toyohiko, Sugimoto. The effect of spokes-character copycatting on consumers' brand evaluations. (Publication No. 245032) [Doctoral thesis, Queensland University of Technology]. QUT ePrints. 2023
Toyohiko, Sugimoto, Hayato Nagai. In search of food in a foreign destination: The dining choice behaviors of young Australian tourists in Japan. Tourism Culture and Communication. 2020. 20. 4. 219-234
Toyohiko Sugimoto, Alastair Tombs. Potentiality of spokes-animals. Australian and New Zealand Marketing Academy (ANZMAC) 2017 Annual Conference. 2017. 516-522
MISC (1件)：
Di Wang, Toyohiko Sugimoto. How retailers’ Corporate Social Responsibility (CSR) tactics influence customers’ perceptions of store image, loyalty, and satisfaction?. ARA Consumer Research Report. 2022. 1-55
講演・口頭発表等 (6件)：
Investigating defending nature of tourism character icons: Character-tourist relevancy, character reality
(The 32nd Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference 2022)
Exploring antecedent factors for English learning motivation: Comparing Japanese university students with different motivation levels.
(2017 International Conference on Education and Psychology (ICEAP) 2017)
Exploring tourists’ dining choice process at a foreign destination: The case of young Australian tourists in Japan
(The 23rd Asia Pacific Tourism Association (APTA) Annual Conference 2017)
The effects of a spokesperson towards a customer’s behavioural intentions: The case of an environmental conservation NGO
(2016 Global Marketing Conference (GMC) at Hong Kong 2016)
